Crocs, Inc. Reports Solid Second Quarter 2025 Results Led By Both Brands

BROOMFIELD, Colo., Aug. 7, 2025 /PRNewswire/ — Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for all, today announced its second quarter 2025 financial results.

“We reported a solid second quarter with both our Crocs and HEYDUDE brands contributing to our performance, while delivering the highest ever gross profit quarter in company history. Our strong cash flow generation enabled us to return shareholder value through $133 million in share repurchases, and $105 million in debt paydown,” said Andrew Rees, Chief Executive Officer.

Mr. Rees continued, “While we are pleased by this performance, the current operating environment is uncertain and challenging to predict. Against this, we have chosen to focus on managing expenses including the $50 million in cost savings we have already implemented, reducing our inventory receipts, and pulling back on promotional activity to protect brand health in the marketplace. Although these actions will impact the topline of our business in the short term, they will position our business to win, drive margin dollars, and support continued cash flow generation longer term.”

Amounts referred to as “Adjusted” or “Non-GAAP” are Non-GAAP measures and include adjustments that are described under the heading “Reconciliation of GAAP Measures to Non-GAAP Measures.” A reconciliation of these amounts to their GAAP counterparts is contained in the schedules below.

Second Quarter 2025 Operating Results (Compared to the Same Period Last Year)

Consolidated revenues were $1,149 million, an increase of 3.4%, or 2.7% on a constant currency basis. Direct-to-consumer (“DTC”) revenues grew 4.0%, or 3.4% on a constant currency basis. Wholesale revenues increased 2.8%, or 2.0% on a constant currency basis.
Gross margin, on a reported and adjusted basis, grew 30 basis points to 61.7% compared to 61.4%.
Selling, general, and administrative expenses (“SG&A”) of $1,136 million increased 219.0% from $356 million, and represented 98.9% of revenues compared to 32.0%. The increase in SG&A is largely driven by noncash impairment charges related to the indefinite-lived HEYDUDE trademark and HEYDUDE Brand reporting unit goodwill of $430 million and $307 million, respectively, during the three months ended June 30, 2025. Adjusted SG&A of $399 million increased 12.1% from $356 million and represented 34.7% of revenues compared to 32.0%.
Loss from operations of $428 million decreased 231.2% from income from operations of $326 million, resulting in operating margin loss of 37.2% compared to 29.3%. The loss from operations is driven by asset impairments, as described above. Adjusted income from operations of $309 million decreased 5.0% from $326 million, resulting in adjusted operating margin of 26.9% compared to 29.3%.
Diluted loss per share of $8.82 decreased 334.0% from diluted earnings per share of $3.77. The loss per share is driven by asset impairments, as described above. Adjusted diluted earnings per share of $4.23 increased 5.5% from $4.01.
During the quarter, we repaid $105 million of debt. We repurchased approximately 1.3 million shares for $133 million at the average share price of $102.24. At quarter-end, approximately $1.1 billion of share repurchase authorization remained available for future repurchases.

Second Quarter 2025 Brand Summary (Compared to Same Period Last Year)

Crocs Brand: Revenues increased 5.0% to $960 million, or 4.2% on a constant currency basis.

Channel

DTC revenues increased 3.4% to $495 million, or 2.7% on a constant currency basis.
Wholesale revenues increased 6.8% to $465 million, or 5.9% on a constant currency basis.

Geography

North America revenues decreased 6.5% to $457 million, or 6.4% on a constant currency basis.
International revenues increased 18.1% to $502 million, or 16.4% on a constant currency basis.

HEYDUDE Brand: Revenues decreased 3.9% to $190 million, or 4.2% on a constant currency basis.

Channel

DTC revenues increased 7.6% to $90 million, or 7.5% on a constant currency basis.
Wholesale revenues decreased 12.4% to $100 million, or 12.8% on a constant currency basis.

Balance Sheet and Cash Flow (June 30, 2025, as compared to June 30, 2024)

Cash and cash equivalents were $201 million compared to $168 million.
Inventories were $405 million compared to $377 million.
Total borrowings were $1,379 million compared to $1,530 million.
Capital expenditures were $32 million compared to $33 million.

Financial Outlook

Third Quarter 2025

Given the continued uncertainty from evolving global trade policy and related pressures around the consumer, we will only be providing third quarter guidance.

For the third quarter of 2025, we expect:

Revenues to be down approximately 11% to 9% compared to the third quarter of 2024, at currency rates as of August 4, 2025.
Adjusted operating margin of approximately 18% to 19%, including an anticipated negative impact of approximately 170 basis points from announced and pending tariffs.

Conference Call Information

A conference call to discuss second quarter results is scheduled for today, Thursday, August 7, 2025, at 8:30 am ET. To receive conference call details, please register at the Investor Relations section of the Crocs website, investors.crocs.com. The webcast will also be available live and on replay through August 7, 2026, at this site.

About Crocs, Inc.:

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company’s brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

Forward Looking Statements

This press release includes estimates, projections, and statements relating to our business plans, commitments, objectives, and expected operating results that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

These statements include, but are not limited to, statements regarding our financial condition, brand and liquidity outlook, and expectations regarding our future financial results, share repurchases, our strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding future financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to deliver sustained, highly profitable growth and create significant shareholder value. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include the factors described in our most recent Annual Report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speaks only as of August 7, 2025. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law.

Category:Investors

CROCS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

(in thousands, except per share data)

Three Months Ended June 30,

Six Months Ended June 30,

2025

2024

2025

2024

Revenues

$                1,149,373

$                1,111,502

$                2,086,706

$                2,050,135

Cost of sales

440,537

429,586

836,321

846,142

Gross profit

708,836

681,916

1,250,385

1,203,993

Selling, general and administrative
     expenses

1,136,352

356,178

1,454,927

651,826

Income (loss) from operations

(427,516)

325,738

(204,542)

552,167

Foreign currency gains (losses), net

434

(1,323)

5,307

(3,596)

Interest income

371

1,126

704

1,542

Interest expense

(22,523)

(29,161)

(45,289)

(59,724)

Other income, net

627

45

152

65

Income (loss) before income taxes

(448,607)

296,425

(243,668)

490,454

Income tax expense

43,675

67,518

88,511

109,093

Net income (loss)

$                 (492,282)

$                   228,907

$                 (332,179)

$                   381,361

Net income (loss) per common share:

Basic

$                        (8.82)

$                          3.79

$                        (5.94)

$                          6.31

Diluted

$                        (8.82)

$                          3.77

$                        (5.94)

$                          6.26

Weighted average common shares
     outstanding:

Basic

55,783

60,320

55,946

60,442

Diluted

55,783

60,766

55,946

60,910

CROCS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(UNAUDITED)

(in thousands, except share and par value amounts)

June 30,
2025

December 31,
2024

ASSETS

Current assets:

Cash and cash equivalents

$          200,611

$          180,485

Accounts receivable, net of allowances of $38,497 and $31,579, respectively

417,426

257,657

Inventories

405,136

356,254

Income taxes receivable

6,500

4,046

Other receivables

22,192

22,204

Prepaid expenses and other assets

49,942

51,623

Total current assets

1,101,807

872,269

Property and equipment, net of accumulated depreciation of $183,044 and $153,455,
     respectively

249,145

244,335

Intangible assets, net

1,335,462

1,777,080

Goodwill

404,695

711,491

Deferred tax assets, net

971,974

872,350

Restricted cash

3,570

3,193

Right-of-use assets

349,268

307,228

Other assets

34,645

24,207

Total assets

$       4,450,566

$       4,812,153

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Accounts payable

$          263,339

$          264,901

Accrued expenses and other liabilities

272,571

298,068

Income taxes payable

96,021

108,688

Current operating lease liabilities

82,918

68,551

Total current liabilities

714,849

740,208

Deferred tax liabilities, net

1,139

4,086

Long-term income taxes payable

618,082

595,434

Long-term borrowings

1,379,112

1,349,339

Long-term operating lease liabilities

311,549

283,406

Other liabilities

4,698

3,948

Total liabilities

3,029,429

2,976,421

Commitments and contingencies

Stockholders’ equity:

Common stock, par value $0.001 per share, 250.0 million shares authorized, 110.7 million
     and 110.4 million issued, 54.8 million and 56.5 million outstanding, respectively

111

110

Treasury stock, at cost, 55.9 million and 53.9 million shares, respectively

(2,653,423)

(2,453,473)

Additional paid-in capital

879,940

859,904

Retained earnings

3,229,657

3,561,836

Accumulated other comprehensive loss

(35,148)

(132,645)

Total stockholders’ equity

1,421,137

1,835,732

Total liabilities and stockholders’ equity

$       4,450,566

$       4,812,153

CROCS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

(in thousands)

Six Months Ended June 30,

2025

2024

Cash flows from operating activities:

Net income (loss)

$                  (332,179)

$                 381,361

Adjustments to reconcile net income (loss) to net cash provided by operating
     activities:

Depreciation and amortization

38,011

33,705

Operating lease cost

49,738

40,654

Share-based compensation

20,036

17,744

Asset impairment

738,115

24,081

Deferred taxes (1)

13,956

6,959

Other non-cash items (1)

8,428

11,558

Changes in operating assets and liabilities, net of acquired assets and assumed
     liabilities:

Accounts receivable

(147,242)

(119,159)

Inventories

(49,824)

5,172

Prepaid expenses and other assets

(12,160)

2,247

Accounts payable, accrued expenses and other liabilities

(26,467)

(19,034)

Right-of-use assets and operating lease liabilities

(49,821)

(42,069)

Income taxes

(32,026)

30,443

Cash provided by operating activities

218,565

373,662

Cash flows from investing activities:

Purchases of property, equipment, and software

(31,946)

(32,806)

Cash used in investing activities

(31,946)

(32,806)

Cash flows from financing activities:

Proceeds from borrowings

539,000

78,156

Repayments of borrowings

(514,000)

(216,405)

Repurchases of common stock, including excise tax

(194,137)

(175,011)

Repurchases of common stock for tax withholding

(4,104)

(5,913)

Other (1)

(1,005)

Cash used in financing activities

(173,241)

(320,178)

Effect of exchange rate changes on cash, cash equivalents, and restricted cash

7,125

(2,747)

Net change in cash, cash equivalents, and restricted cash

20,503

17,931

Cash, cash equivalents, and restricted cash—beginning of period

183,678

153,097

Cash, cash equivalents, and restricted cash—end of period

$                    204,181

$                 171,028

(1)

Amounts for the six months ended June 30, 2024, have been reclassified to conform to current period presentation.

CROCS, INC. AND SUBSIDIARIESRECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES

In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America (“GAAP”), we present “Non-GAAP gross profit,” “Non-GAAP gross margin,” “Non-GAAP gross margin by brand,” “Non-GAAP selling, general, and administrative expenses,” “Non-GAAP selling, general and administrative expenses as a percent of revenues,” “Non-GAAP income from operations,” “Non-GAAP operating margin,” “Non-GAAP income before income taxes,” “Non-GAAP income tax expense,” “Non-GAAP effective tax rate,” “Non-GAAP net income,” and “Non-GAAP basic and diluted net income per common share,” which are non-GAAP financial measures. We also present future period guidance for “Non-GAAP operating margin,” “Non-GAAP effective tax rate,” “Non-GAAP diluted earnings per share,” and “Free cash flow.” We also present a long-term target for ‘Net leverage.’ Non-GAAP results exclude the impact of items that management believes affect the comparability or underlying business trends in our condensed consolidated financial statements in the periods presented.

We also present certain information related to our current period results of operations through “constant currency,” which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under GAAP. Constant currency represents current period results that have been retranslated using exchange rates used in the prior year comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

Management uses non-GAAP results to assist in comparing business trends from period to period on a consistent basis in communications with the board of directors, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures, in addition to corresponding GAAP measures, are useful to investors and other users of our condensed consolidated financial statements as an additional tool for evaluating operating performance and trends by providing meaningful information about operations compared to our peers by excluding the impacts of various differences. The calculation of our non-GAAP financial metrics may vary from company to company. As a result, our calculation of these metrics may not be comparable to similarly titled metrics used by other companies.

Management believes Non-GAAP gross profit, Non-GAAP gross margin, and Non-GAAP gross margin by brand are useful performance measures for investors because they provide investors with a means of comparing these measures between periods without the impact of certain expenses that we believe are not indicative of our routine cost of sales. Our routine cost of sales includes core product costs and distribution expenses primarily related to receiving, inspecting, warehousing, and packaging product and transportation costs associated with delivering products from distribution centers. Costs not indicative of our routine cost of sales may or may not be recurring in nature and include costs to expand and transition to new distribution centers.

Management believes Non-GAAP selling, general and administrative expenses and Non-GAAP selling, general and administrative expenses as a percent of revenues are useful performance measures for investors because they provide a more meaningful comparison to prior periods and may be indicative of the level of such expenses to be incurred in future periods. These measures exclude the impact of certain expenses not related to our normal operations that are expected to be non-recurring in nature, such as impairment charges.

Non-GAAP income from operations and Non-GAAP operating margin reflect the impact of Non-GAAP gross profit and Non-GAAP selling, general, and administrative expenses, as discussed above. We believe these are useful performance measures for investors because they provide a basis to compare performance in the period to prior periods.

Non-GAAP income before income taxes reflects the impact of Non-GAAP income from operations, as discussed above. We believe this is a useful performance measure for investors because it provides a basis to compare performance in the period to prior periods.

Management believes Non-GAAP income tax expense is a useful performance measure for investors because it provides a basis to compare our tax rates to historical tax rates, and because the adjustment is necessary in order to calculate Non-GAAP net income.

Management believes Non-GAAP effective tax rate is a useful performance measure for investors because it provides an ongoing effective tax rate that they can use for historical comparisons and forecasting.

Management believes Non-GAAP net income is a useful performance measure for investors because it focuses on underlying operating results and trends and improves the comparability of our results to prior periods. This measure reflects the impact of Non-GAAP gross profit, Non-GAAP selling, general, and administrative expenses, and Non-GAAP income tax expense, as described above.

Management believes Non-GAAP basic and diluted net income per common share are useful performance measures for investors because they focus on underlying operating results and trends and improve the comparability of our results to prior periods. These measures reflect the impact of Non-GAAP gross profit, Non-GAAP selling, general, and administrative expenses, and Non-GAAP income tax expense, as described above.

Management believes Net leverage is a useful performance measure for investors because it provides a measure of our financial strength and liquidity.

Free cash flow is calculated as ‘Cash provided by operating activities’ less ‘Purchases of property, equipment, and software.’ Management believes free cash flow is useful for investors because it provides a clear measure of our ability to generate cash for discretionary uses such as funding growth opportunities, repurchasing shares, and reducing debt.

For the three and six months ended June 30, 2025, management believes it is helpful to evaluate our results excluding the impacts of various adjustments relating to special or non-recurring items. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP.

Non-GAAP Financial Guidance

Our forward-looking guidance for consolidated “adjusted operating margin” represents non-GAAP financial measures that exclude or otherwise have been adjusted for special items from our U.S. GAAP financial statements. We consider these items to be necessary adjustments for purposes of evaluating our ongoing business performance and are often considered non-recurring. Such adjustments are subjective and involve significant management judgment.

We are unable to reconcile forward-looking adjusted measures to their nearest U.S. GAAP measure quarter-by-quarter because we are unable to predict the timing of these adjustments with a reasonable degree of certainty. By their very nature, special and other non-core items are difficult to anticipate with precision because they are generally associated with unexpected and unplanned events that impact our company and its financial results. Therefore, we are unable to provide a reconciliation of these measures for the guidance related to the third quarter of 2025.

CROCS, INC. AND SUBSIDIARIES

RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES

(UNAUDITED)

Non-GAAP gross profit and gross margin reconciliation:

Three Months Ended June 30,

Six Months Ended June 30,

2025

2024

2025

2024

(in thousands)

GAAP revenues

$            1,149,373

$            1,111,502

$                2,086,706

$            2,050,135

GAAP gross profit

$               708,836

$               681,916

$              1,250,385

$            1,203,993

Distribution centers (1)

3,242

Non-GAAP gross profit

$               708,836

$               681,916

$              1,250,385

$            1,207,235

GAAP gross margin

61.7 %

61.4 %

59.9 %

58.7 %

Non-GAAP gross margin

61.7 %

61.4 %

59.9 %

58.9 %

(1)

During the six months ended June 30, 2024, adjustments primarily relate to costs to transition to our new HEYDUDE distribution center in Las Vegas, Nevada.

Non-GAAP selling, general and administrative reconciliation:

Three Months Ended June 30,

Six Months Ended June 30,

2025

2024

2025

2024

(in thousands)

GAAP revenues

$            1,149,373

$            1,111,502

$            2,086,706

$            2,050,135

GAAP selling, general and
administrative expenses

$            1,136,352

$               356,178

$            1,454,927

$               651,826

  Impairment of indefinite-lived
     trademark (1)

(430,000)

(430,000)

  Impairment of goodwill (2)

(307,000)

(307,000)

  Impairment related to information
     technology systems (3)

(18,172)

  Impairment related to distribution
     centers (4)

(6,933)

Total adjustments

(737,000)

(737,000)

(25,105)

Non-GAAP selling, general
     and administrative expenses
     (5)

$               399,352

$               356,178

$               717,927

$               626,721

GAAP selling, general and
administrative expenses as a
percent of revenues

98.9 %

32.0 %

69.7 %

31.8 %

Non-GAAP selling, general and
administrative expenses as a
percent of revenues

34.7 %

32.0 %

34.4 %

30.6 %

(1)

Represents an impairment of the HEYDUDE indefinite-lived trademark.

(2)

Represents an impairment of the HEYDUDE Brand reporting unit goodwill.

(3)

Represents an impairment of information technology systems related to the HEYDUDE integration.

(4)

Primarily represents an impairment of the right-of-use assets for our former HEYDUDE Brand warehouses in Las Vegas, Nevada associated with our move to our new distribution center and an impairment of the right-of-use asset for our former Crocs Brand warehouse in Oudenbosch, the Netherlands.

(5)

Non-GAAP selling, general and administrative expenses are presented gross of tax.

Non-GAAP income from operations and operating margin reconciliation:

Three Months Ended June 30,

Six Months Ended June 30,

2025

2024

2025

2024

(in thousands)

GAAP revenues

$           1,149,373

$           1,111,502

$           2,086,706

$           2,050,135

GAAP income (loss) from operations

$            (427,516)

$              325,738

$            (204,542)

$              552,167

Non-GAAP gross profit adjustments (1)

3,242

Non-GAAP selling, general and
     administrative expenses adjustments 
     (2)

737,000

737,000

25,105

Non-GAAP income from operations

$              309,484

$              325,738

$              532,458

$              580,514

GAAP operating margin

(37.2) %

29.3 %

(9.8) %

26.9 %

Non-GAAP operating margin

26.9 %

29.3 %

25.5 %

28.3 %

(1)

See ‘Non-GAAP gross profit and gross margin reconciliation’ above for more details.

(2)

See ‘Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation’ above for more details.

Non-GAAP income tax expense (benefit) and effective tax rate reconciliation:

Three Months Ended June 30,

Six Months Ended June 30,

2025

2024

2025

2024

(in thousands)

GAAP income (loss) from operations

$            (427,516)

$              325,738

$            (204,542)

$              552,167

GAAP income (loss) before income
     taxes

(448,607)

296,425

(243,668)

490,454

Non-GAAP income from operations (1)

$              309,484

$              325,738

$              532,458

$              580,514

GAAP non-operating income
     (expenses):

Foreign currency gains (losses), net

434

(1,323)

5,307

(3,596)

  Interest income

371

1,126

704

1,542

  Interest expense

(22,523)

(29,161)

(45,289)

(59,724)

  Other income, net

627

45

152

65

Non-GAAP income before income
     taxes

$              288,393

$              296,425

$              493,332

$              518,801

GAAP income tax expense

$                43,675

$                67,518

$                88,511

$              109,093

Tax effect of non-GAAP operating
     adjustments

29,942

29,942

7,141

Impact of intra-entity IP transactions
     (2)

(22,701)

(14,729)

(32,273)

(25,167)

Non-GAAP income tax expense

$                50,916

$                52,789

$                86,180

$                91,067

GAAP effective income tax rate

(9.7) %

22.8 %

(36.3) %

22.2 %

Non-GAAP effective income tax rate

17.7 %

17.8 %

17.5 %

17.6 %

(1)

See ‘Non-GAAP income from operations and operating margin reconciliation’ above for more details.

(2)

In the fourth quarter of 2024, and previously in 2023, 2021 and 2020, we made changes to our international legal structure, including an intra-entity transaction related to certain intellectual property rights, primarily to align with current and future international operations. The transactions resulted in a step-up in the tax basis of intellectual property rights and correlated increases in foreign deferred tax assets based on the fair value of the transferred intellectual property rights. This adjustment represents the current period impact of these transactions.

Non-GAAP net income per share reconciliation:

Three Months Ended June 30,

Six Months Ended June 30,

2025

2024

2025

2024

(in thousands, except per share data)

Numerator:

GAAP net income (loss)

$                 (492,282)

$                   228,907

$                 (332,179)

$                   381,361

  Non-GAAP gross profit
     adjustments (1)

3,242

  Non-GAAP selling, general and
     administrative expenses
     adjustments (2)

737,000

737,000

25,105

  Tax effect of non-GAAP
     adjustments (3)

(7,241)

14,729

2,331

18,026

Non-GAAP net income

$                   237,477

$                   243,636

$                   406,310

$                   427,734

Denominator:

GAAP weighted average common
     shares outstanding – basic

55,783

60,320

55,946

60,442

Plus: GAAP dilutive effect of stock
     options and unvested restricted
     stock units

446

468

  GAAP weighted average common
     shares outstanding – diluted

55,783

60,766

55,946

60,910

GAAP weighted average common
     shares outstanding – basic

55,783

55,946

Plus: dilutive effect of stock
     options and unvested restricted
     stock units

365

379

Non-GAAP weighted average
     common shares outstanding –
     diluted

56,148

56,325

GAAP net income (loss) per
     common share:

Basic

$                        (8.82)

$                          3.79

$                        (5.94)

$                          6.31

Diluted

$                        (8.82)

$                          3.77

$                        (5.94)

$                          6.26

Non-GAAP net income per common
     share:

Basic

$                          4.26

$                          4.04

$                          7.26

$                          7.08

Diluted

$                          4.23

$                          4.01

$                          7.21

$                          7.02

(1)

See ‘Non-GAAP gross profit and gross margin reconciliation’ above for more information.

(2)

See ‘Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation’ above for more information.

(3)

See ‘Non-GAAP income tax expense (benefit) and effective tax rate reconciliation’ above for more information.

Free cash flow reconciliation:

Three Months Ended June 30,

Six Months Ended June 30,

2025

2024

2025

2024

(in thousands)

Cash provided by operating activities

$                   285,800

$                   401,236

$                  218,565

$                   373,662

Purchases of property, equipment,
     and software

(16,571)

(17,056)

(31,946)

(32,806)

Free cash flow

$                   269,229

$                   384,180

$                   186,619

$                   340,856

CROCS, INC. AND SUBSIDIARIES

REVENUES BY SEGMENT, CHANNEL, AND GEOGRAPHY

(UNAUDITED)

Three Months Ended
June 30,

Six Months Ended
June 30,

% Change

Constant Currency

% Change (1)

Favorable (Unfavorable)

2025

2024

2025

2024

Q2 2025-
2024

YTD
2025-
2024

Q2 2025-
2024

YTD
2025-
2024

($ in thousands)

Crocs Brand:

North America:

Wholesale

$  166,528

$  173,987

$  337,210

$  354,325

(4.3) %

(4.8) %

(4.2) %

(4.5) %

Direct-to-consumer

290,602

314,728

488,437

517,304

(7.7) %

(5.6) %

(7.6) %

(5.4) %

Total North America (2)

457,130

488,715

825,647

871,629

(6.5) %

(5.3) %

(6.4) %

(5.1) %

International:

Wholesale

298,151

261,294

604,274

542,959

14.1 %

11.3 %

12.6 %

12.2 %

Direct-to-consumer

204,309

163,980

291,278

243,218

24.6 %

19.8 %

22.6 %

19.8 %

Total International

502,460

425,274

895,552

786,177

18.1 %

13.9 %

16.4 %

14.5 %

Total Crocs Brand

$  959,590

$  913,989

$  1,721,199

$  1,657,806

5.0 %

3.8 %

4.2 %

4.2 %

Crocs Brand:

Wholesale

$  464,679

$  435,281

$  941,484

$  897,284

6.8 %

4.9 %

5.9 %

5.6 %

Direct-to-consumer

494,911

478,708

779,715

760,522

3.4 %

2.5 %

2.7 %

2.6 %

Total Crocs Brand

959,590

913,989

1,721,199

1,657,806

5.0 %

3.8 %

4.2 %

4.2 %

HEYDUDE Brand:

Wholesale

99,760

113,829

210,453

248,582

(12.4) %

(15.3) %

(12.8) %

(15.2) %

Direct-to-consumer

90,023

83,684

155,054

143,747

7.6 %

7.9 %

7.5 %

7.8 %

Total HEYDUDE Brand (3)

189,783

197,513

365,507

392,329

(3.9) %

(6.8) %

(4.2) %

(6.8) %

Total consolidated revenues

$  1,149,373

$  1,111,502

$  2,086,706

$  2,050,135

3.4 %

1.8 %

2.7 %

2.1 %

(1)

Reflects year over year change as if the current period results were in constant currency, which is a non-GAAP financial measure. See ‘Reconciliation of GAAP Measures to Non-GAAP Measures’ above for more information.

(2)

North America includes the United States and Canada.

(3)

The vast majority of HEYDUDE Brand revenues are derived from North America.

SOURCE Crocs, Inc.


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