A new family-centered initiative designed to create safer driving habits and promote open conversation between parents and teens.
WHITE PLAINS, N.Y., Aug. 13, 2025 /PRNewswire/ — Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned insurer designed for successful, responsible families, announced today the launch of its Teen Driver program, a new initiative designed to address one of the most pressing concerns families face: teen driver risk.
Rooted in research, shaped by input from PURE members and in partnership with the experts at Life360, PURE’s program aims to help teens build safer driving habits and give parents practical tools to support them from the start.
“For parents, including me, there is little more frightening than the idea of your teen getting behind the wheel of a car,” said PURE Chief Executive Officer Martin Leitch. “Unfortunately, this fear is supported by data. Our own member data as well as numerous external studies say that the probability of a young driver being involved in an accident is significantly higher than other age groups.”
Among PURE’s membership, teen drivers are twice as likely as adults to be in a car accident, and their claims are three times more likely to involve severe property damage and bodily injury.
“We heard loud and clear from our members that the safety of their teen drivers is a top concern,” said Katie Krum, Chief Marketing Officer at PURE. “We couldn’t find a modern, engaging program that could help so we created our own. We are excited to continue to build it out with additional new features coming soon.”
PURE’s Teen Driver program includes:
A complimentary two-year premium subscription to Life360, a family safety app with features like location sharing, safe driver reports, crash detection, speed monitoring and emergency dispatch. PURE does not collect or access any personal driving data from participants through this program, and PURE members’ information is never sold.
PURE’s Roadmap to Safer Driving, an interactive conversation guide to help parents and their teens have open, honest and ongoing dialogue about the rules, responsibilities and expectations of driving. It provides structure as well as opportunities for personalization, helping to turn the discussion into a collaborative exchange rather than a one-sided lecture. And because the concern is so great and there is so much at stake, this guide is available to all parents, PURE members or not, at purein.com/roadmap.
Discounted access to the BMW Teen School. PURE has partnered with BMW to offer members 20% off the BMW Teen School at BMW Performance Driving Centers. This hands-on experience puts young drivers behind the wheel of BMW vehicles in a controlled environment, where they learn critical skills such as accident avoidance, emergency braking and vehicle control.
“At Life360, helping families feel safer on the road—especially when it comes to teen drivers—is core to what we do,” said Mike Zeman, Chief Marketing Officer at Life360. “We’re proud to partner with PURE on a program that not only empowers parents with greater visibility and peace of mind, but also encourages smarter, more accountable habits for young drivers from day one.”
PURE’s Teen Driver program is part of the company’s broader mission to create innovative solutions that address the evolving needs of its members. PURE will evolve features and benefits to this program accordingly to help encourage responsible and confident teen driving practices.
For more information on the PURE’s Teen Driver program, visit purein.com/teen-drivers.
About PURE Insurance
Privilege Underwriters Reciprocal Exchange (PURE Insurance) is dedicated to creating an exceptional experience for responsible high net worth families, providing customizable coverage for high value homes, automobiles, jewelry, art, personal liability, watercraft, flood, fraud and cyber fraud. PURE’s low cost of capital, careful member selection and proactive risk management all contribute to highly competitive rates and a financial strength rating of “A (Excellent)” from AM Best. PURE has sustained at least 15% annual growth in each year since its inception and now serves more than 115,000 members across the U.S. and recently launched in Canada. For more information, visit pureinsurance.com or follow PURE on LinkedIn.
About Life360Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 83.7 million monthly active users (MAU), as of March 31, 2025, across more than 150 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.
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