NEW YORK, Aug. 18, 2025 /PRNewswire/ — 40Seas, the AI-powered platform enabling B2B sellers to embed financial services and intelligence into their order-to-cash workflow, has announced an important leadership transition to propel the company’s next phase of growth. Or Kapelinsky has been appointed Chief Executive Officer and Asaf Halfon will serve as Chief Technology Officer. Together, they bring deep expertise in global financial services, digital transformation, and data-driven product innovation, and join existing 40Seas Co-founders Gil Shiff and Suki Gao in leading the company forward.
These appointments follow a period of significant momentum for 40Seas, with the company serving thousands of sellers and buyers worldwide, facilitating over 10,000 transactions monthly, and on track to process $1B via its platform over the next 12 months. The company has also expanded its strategic partnerships across ERP, shipping, logistics, and B2B marketplaces, and recently deepened collaborations with leading sourcing agencies and eCommerce fulfillment platforms, including JingSourcing, Portless, NextSmartShip, and China Freight – further strengthening its position as a trusted partner in global trade.
The leadership changes are part of 40Seas’ strategic plan to expand operations, deepen partnerships, and advance its AI-powered platform, enabling exporters, importers, and trade ecosystem players to grow their business with confidence while safeguarding working capital.
Or Kapelinsky brings over a decade of entrepreneurial leadership in fintech, financial infrastructure, and cross-border trade enablement. He most recently served as CBE at Amdocs, where he led strategic initiatives across EMEA in banking, fintech, and enterprise sectors, delivering multi-million-dollar growth. Previously, Or co-founded and served as COO of TenureX, building the company from concept to a funded startup, and as CEO of iFOREX (Europe), where he established and scaled a regulated financial institution to over 120 employees, driving hundreds of millions of dollars in revenue while developing innovative regulated digital trading platforms.
Asaf Halfon is a seasoned engineering leader with over 15 years of experience building and scaling innovative technologies. Most recently, he served as Engineering Manager at Meta, where he led global teams in the Market Intelligence and Partnership Growth organizations, expanding access to Meta’s products and driving monetization through data-driven strategies and machine learning. Prior to Meta, Asaf was the VP of R&D at ConvertMedia, a leading AI-driven video advertising platform, from inception to acquisition by Taboola. At 40Seas, Asaf will focus on expanding the company’s AI-powered agents for global trade, embedded payments, and data-driven financing capabilities.
“Fintech has reached a pivotal tipping point,” said Or Kapelinsky, CEO of 40Seas. “As payments, data, and workflows become commoditized, and AI today can now “remember” and operate in specific contexts, a new type of fintech is emerging. At 40Seas, we’ve built a category-defining platform that removes the friction and meets the enormous needs of millions of businesses. We’re now scaling our reach so more SMEs worldwide can unlock their potential and trade globally with confidence.”
Built for the realities of global SMEs, the 40Seas platform combines real-time credit assessments, cross-border payments, and automated receivables management into a single, API-ready infrastructure. The company’s mission is to help customers achieve sustainable growth in trade.
“Or and Asaf bring the strategic vision and executional strength needed to accelerate 40Seas’ next phase of growth,” said Rakefet Russak-Aminoach, Managing Partner at Team8. “Together with co-founders Gil Shiff and Suki Gao, they have a unique blend of fintech innovation and leadership experience from major global companies, including Meta and Amdocs. This combination positions 40Seas to capture new opportunities and redefine how SMEs worldwide finance and grow their businesses.”
About 40Seas
40Seas is an AI-powered platform that enables B2B sellers to amplify global trade by embedding financial services and intelligence into their order-to-cash workflow. By leveraging AI-driven underwriting, embedded payment solutions, and real-time risk monitoring, 40Seas helps businesses optimize working capital, accelerate cash flow, and scale internationally. Headquartered in Tel Aviv with offices in New York, and Shenzhen, 40Seas is backed by leading investors including Team8, ZIM, QED Investors, and Eminence Ventures.
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SOURCE 40Seas
