Transamerica Launches Triple Edge Advantage to Help Investors Pursue Growth and Protection in Uncertain Markets

New offering gives everyday Americans more ways to grow their savings, even in down markets, while still maintaining protection and flexibility

BALTIMORE, Aug. 18, 2025 /PRNewswire/ — With market volatility and investor uncertainty on the rise, Transamerica has introduced a new registered index-linked annuity crediting strategy designed to help retirement savers pursue growth while managing risk. Triple Edge Advantage, now available with the Transamerica Structured Index Advantage® Annuity and the Transamerica Structured Index Advantage® New York, offers a disciplined approach to navigating unpredictable markets.

“Investors today are looking for more than just growth—they want confidence that their retirement strategy can withstand market swings,” said Jon Cressman, head of Annuities and Asset Management Distribution. “Triple Edge Advantage is designed to help meet that need. It offers a way to capture upside potential while helping to reduce the impact of downturns. That balance of opportunity and protection is what makes this option so relevant right now.”

Triple Edge Advantage provides a combination of benefits: downside protection through a built-in buffer—a preset percentage that helps absorb market losses—the opportunity to earn positive returns even in negative markets, and enhanced growth potential in up markets through the Edge+ Rate. The Edge+ Rate is the highest credited rate possible on the Triple Edge Advantage crediting strategy. The new crediting strategy is available with one-, two-, and six-year crediting periods and includes a 10% protection buffer.

“Triple Edge Advantage was developed with our goal to become America’s leading middle market life insurance and retirement provider in mind. It addresses a real challenge for everyday retirement savers—how to stay invested when markets are volatile,” said Mr. Cressman. “This option gives clients more opportunities to grow their savings, even in down markets, while still offering a level of protection that helps them stay the course.”

Triple Edge Advantage is designed for everyday savers who want to stay invested through market cycles without sacrificing long-term growth potential. Unlike other solutions, Triple Edge Advantage can credit positive returns even when index performance is negative, helping investors stay on track during market downturns.

See how Triple Edge Advantage can help enhance retirement strategies. To learn more, talk to a financial professional or visit transamerica.com.

About Transamerica

Transamerica believes everyone deserves the opportunity to live their best life. It’s what inspires us to be a champion for helping everyday Americans thrive. As a leading provider of life insurance, retirement, and investment solutions for more than 10 million Americans, we help people make the most of what’s important to them.

Supporting our customers’ financial futures with innovative products and services has been our mission for more than 120 years. In 2024, Transamerica fulfilled its promises to customers, paying more than $62 billion in insurance, retirement, and annuity claims and benefits, including return of customer-paid annuity premiums.

Transamerica is part of the Aegon group of companies. Aegon is an international financial services holding company.

For more information, visit www.transamerica.com.

Registered Index-Linked Annuities are long-term, tax-deferred vehicles designed for retirement purposes and are not for everyone. They are subject to possible loss of principal and earnings due to market fluctuation, investment risks as a result of fees and charges under the policy including surrender charges, other transaction charges, and periodic charges.

A current prospectus for this product should either precede or accompany this material. Before investing, consider the investment objectives, risks, charges and expenses carefully before investing. Go to transamerica.com for prospectuses containing this and other information. Please read carefully.

Annuities issued in all states except New York by Transamerica Life Insurance Company, Cedar Rapids, Iowa and in New York by Transamerica Financial Life Insurance Company, Harrison, New York. Annuities are underwritten and distributed by Transamerica Capital, LLC, 1801 California St., Suite 5200, Denver CO 80202, Member FINRA. References to Transamerica may pertain to one or all of these companies.

You cannot directly invest in an index and the annuity does not participate directly in any stock or equity investments. Stock dividends on the index are not included as a component of the Index Value.

When you invest in an Index Account Option, the upside potential of your investment may be limited by its Growth Opportunity Type. The Index Account Option’s Downside Protection may not fully protect from loss. The losses could be significant.


All guarantees, including optional benefits, are based on the claims-paying ability of the issuing insurance company.

The policy may be referred to as a variable annuity in some states.

Triple Edge Advantage is referred to as Dual Direction in New York.

All policies, riders, and forms may vary by state and may not be available in all states.

ICC24 TRIA15IC-1124, FPVA14NY-0720, FRIA10NY-R0821, TRIA15FL-1124, FRIA15NY-1124, ICC24 TPVA14IC-0720 (SC), TPVA14FL-0720 (SC)

Media Inquiries:
Email: [email protected]

Hank Williams

(319) 355-7789

Erin Yang

(303) 383-5295

SOURCE Transamerica


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