Unisex safe and gentle touch-up delivers instant, mess-free gray coverage for busy professionals, beauty lovers and anyone on the go
CORONA, Calif., Aug. 21, 2025 /PRNewswire/ — No Gray, a Developlus brand, is proud to announce that its Quick Fix Instant Root Touch-Up has been selected as a finalist in the 2025 CEW Beauty Awards for Best Hair Color. It’s one of the industry’s most prestigious honors celebrating excellence in innovation.
The CEW Beauty Awards attract thousands of entries from top global brands, with finalists chosen by a panel of professionals, experts, and influencers. This recognition highlights No Gray Quick Fix’s standout combination of performance, convenience, and thoughtful design in the hair color category.
“Quick Fix is more than a root touch-up. It’s part of a growing shift toward effortless beauty solutions that meet the needs of busy consumers wanting to maintain a youthful look,” said Jeanne Nicodemus, CEO of Developlus. “In an industry driven by trends, we’re honored to be recognized for delivering an everyday essential that restores confidence in seconds.”
No Gray Quick Fix Instant Root Touch-Up, with advanced wand delivery application, launched in 2024, has earned praise from thousands of customers for its precision, portability, and natural-looking results. It’s also celebrated as a finalist in the prestigious 2025 BeautyMatter Awards, a testament to its industry impact.
About No Gray Quick Fix Root Touch-Up
Product Highlights:
- 100% Instant Gray Coverage — no transfer, no mess, and a sweatproof finish.
- Mascara-Style Wand — sleek, portable design for precise application on the go.
- Multi-Use Precision — ideal for roots, edges, brows, beards, and thinning areas.
- Unisex Appeal — made for both women and men seeking quick, natural-looking results.
Formula & Benefits:
- Botanical Ingredients — infused with Aloe Vera and Rosemary Leaf Extract to nourish the scalp.
- Frizz Control + Color Fill — tames flyaways and fills sparse spots with buildable coverage.
- No Harsh Sprays or Powders — features a built-in brush/comb applicator for targeted, controlled use.
- Gentle & Safe — designed for everyday use without irritation or residue.
Shades Available: Light Brown, Brown, Dark Brown, Black
Where to Buy: Walmart, CVS, Walgreens, HEB, WinCo, Discount Drug Mart and online at Walmart.com, Target.com, and Amazon.com. MSRP $9.99
Learn more about how Quick Fix can fit into your care routine at https://no-gray.com/products/no-gray-quick-fix/
About No Gray
No Gray creates smart, mess-free and multi-use gray coverage solutions designed for real life. No Gray helps users cover grays quickly, naturally, and confidently, wherever and whenever they need it.
About Developlus
Developlus is a third-generation family-owned hair care products company based in Southern California, founded in 1991 by Ann & Dave Agrey. Leaders in color and formula development Developlus manufactures on-site to ensure every product meets their quality standards. The vast majority of Developlus’ products are Vegan Certified, while all products are made in the USA, Cruelty-Free. All new products and reformulations are made for Vegan Certification as they strive to make the best products for consumers and the planet, focusing on environmental sustainability.
Website: No-gray.com
Instagram: nograyofficial
Facebook: nograyquickfix
High-resolution images, product samples, and additional press materials available upon request.
SOURCE DEVELOPLUS, INC.
