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Goodyear Tire & Rubber recently announced that Jan-Piet van Kesteren has been appointed as Managing Director EMEA & Chief Sales Officer EMEA Consumer, effective September 1, reporting to CEO and President Mark Stewart.
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Van Kesteren’s more than 20 years of leadership experience across the industrial and FMCG sectors may bring fresh operational and sales expertise as he oversees Goodyear’s EMEA Consumer business and key regional initiatives.
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We’ll explore how the addition of Van Kesteren to Goodyear’s EMEA leadership could influence the outlook for the company’s premium segment growth strategy.
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To invest in Goodyear Tire & Rubber, you need to believe in the company’s ability to execute its premium segment growth strategy, capitalize on vehicle parc trends, and manage through global pricing and volume pressures. The appointment of Jan-Piet van Kesteren may strengthen Goodyear’s EMEA leadership, but this leadership change alone is unlikely to materially alter the immediate risks tied to ongoing competition from low-cost imports or the volatility caused by global trade disruptions, both of which continue to weigh on replacement tire volumes and pricing consistency.
Among Goodyear’s recent announcements, the launch of the Assurance MaxLife 2, a premium all-season tire with an 85,000-mile warranty, closely relates to Van Kesteren’s new focus in EMEA. While expanding the premium tire lineup should support Goodyear’s ambitions in higher-margin segments, the effectiveness of these efforts remains most sensitive to broader pricing and competitive pressures, especially as margin recovery depends both on product execution and stabilizing trade conditions.
In contrast, investors should remember that volatility around tariffs and channel inventory remains an ongoing issue for the business that could…
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Goodyear Tire & Rubber’s outlook anticipates $18.7 billion in revenue and $515.5 million in earnings by 2028. This scenario implies a 0.4% annual revenue decline and a $86.5 million increase in earnings from the current $429.0 million.
Uncover how Goodyear Tire & Rubber’s forecasts yield a $12.17 fair value, a 41% upside to its current price.
Six fair value estimates from the Simply Wall St Community range from US$6.94 to US$1,238.37 per share. While shareholder opinions greatly differ, persistent competition from low-cost manufacturers continues to present obstacles for Goodyear’s premium growth plans, consider exploring several viewpoints before forming your own outlook.
Explore 6 other fair value estimates on Goodyear Tire & Rubber – why the stock might be worth 20% less than the current price!
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include GT.
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