NEW YORK, Aug. 26, 2025 /PRNewswire/ — 5WPR, one of the largest independently owned PR firms in the U.S., announced that it has been named a finalist in the 2025 PRNEWS Platinum Awards for its campaign with Wavytalk, “5WPR x Wavytalk: From TikTok Trailblazer to Market Leader.” The campaign has been recognized in the Campaign of the Year: Beauty & Fashion category.
The PRNEWS Platinum Awards celebrate the most innovative and impactful communications initiatives across industries. 5WPR’s partnership with Wavytalk has supported the brand’s growth from a TikTok-born sensation into an established leader in the broader beauty space.
Designed to elevate Wavytalk beyond its origins as a viral favorite, the campaign combined high-profile partnerships, celebrity integrations, fashion week activations, and immersive influencer events. These efforts generated widespread recognition and positioned the brand as both aspirational and accessible, appealing to professional stylists and everyday consumers alike.
Reflecting on the recognition, Ilisa Wirgin, Managing Partner & EVP, Beauty, Health & Wellness at 5WPR, said the honor is a testament to collaboration and creativity. “This campaign reflects the power of strategic storytelling and bold partnerships in building a brand that resonates across both digital-first audiences and traditional beauty circles. We are proud to have partnered with Wavytalk to showcase their innovation, and it has been incredibly rewarding to play a role in their journey from trailblazer to industry leader.”
The campaign delivered significant results, including more than 872 media and influencer placements, generating 33.8 billion total impressions. Wavytalk secured major national coverage, including segments on Good Morning America and The TODAY Show, and saw its Share of Voice increase by 36% year-over-year, rising to the top spot in its category. The brand was further recognized with multiple industry honors, including awards from Marie Claire, Glamour, Bustle, and NewBeauty.
Winners of the 2025 PRNEWS Platinum Awards will be announced later this year.
For more information on 5WPR’s award-winning campaigns, visit https://www.5wpr.com.
About 5WPR
5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O’Dwyer’s, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.
Media Contact
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SOURCE 5W Public Relations
