Poplin Expands Healthcare Partnerships with Novant Health to Support Frontline Team Member Wellness

DOVER, Del., Sept. 9, 2025 /PRNewswire/ — Poplin, the nation’s largest personal laundry service, announced a new partnership with Novant Health to provide laundry support for its team members. Through this collaboration, Novant Health employees receive exclusive discounts on Poplin’s laundry services, including free pickup and delivery, helping to ease everyday burdens so they can focus on what matters most — their patients.

“Doctors, nurses, and hospital staff shoulder extraordinary responsibility. By lightening their load outside of work, we’re proud to give them more time and energy for their patients, their families, and their own well-being,” said Mort Fertel, CEO of Poplin. “This isn’t just about laundry. It’s about supporting the people who hold everything together for others.”

The partnership with Novant Health builds on Poplin’s growing presence in the healthcare sector. Poplin already partners with other leading healthcare organizations, offering similar wellness-focused laundry benefits to their members and employees.

By addressing one of life’s most time-consuming chores, Poplin helps healthcare teams simplify their lives and focus on delivering exceptional care. With the Poplin app, employees can schedule a pickup, have their laundry washed and folded by a trusted Laundry Pro, and receive next-day delivery of pristine, spa-grade folded laundry.

“Nearly half of our nation’s healthcare workers are experiencing burnout, according to the CDC and NIH. While clinical demands remain high, we can help lighten their load in meaningful ways by reducing the burden of everyday tasks, like laundry,” said Katie Boylan, Novant Health’s Director of Partnerships and Engagement. “Through our partnership with Poplin, we’re giving team members valuable time and mental space back, so they can recharge, grow, and continue delivering remarkable care.”

Poplin’s partnerships highlight a broader movement: employers putting gratitude into action with practical support that strengthens employee wellness, retention, and satisfaction.

About Poplin

Poplin is the largest personal laundry service in the U.S., serving over 200,000 customers in over 12,000 zip codes with over 5,000,000 perfectly folded stacks of laundry a year. Poplin is transforming how people manage one of life’s most time-consuming chores. With free pickup and delivery, trusted Laundry Pros, and spa-grade results, Poplin serves busy families, professionals, and frontline healthcare workers nationwide. Learn more about Poplin’s healthcare partnerships and more on our website.

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