‘Experience Mando, Design the Future’ at the 2017 Seoul Motor Show

Korea’s biggest automobile show, the Seoul Motor Show was held at KINTEX in Ilsan, Gyeonggi-do for 10 days after opening on March 31 (Fri). There were 27 domestic and foreign automobile companies in this motor show, and 42 new cars were exhibited, including two that were being shown to the public for the first time in the world, 18 for the first time in Asia, and 22 for the first time in Korea.

In particular, the show received attention because of the self-driving cars and relevant technology that were displayed. Hyundai showcased its self-driving car, Ioniq, and Naver revealed a self-driving car currently in development with the R&D affiliated company Naverlabs.

Our company exhibited 64 types of spare parts and technology such as a cutting-edge system for future self-driving cars with the theme, “Experience Mando, Design the Future.”

The Integrated Dynamic Brake (IDB), which was one of the company’s main items exhibited, is a next-generation component on which Mando’s technology is focused. It can be installed in both conventional internal combustion engines and electric vehicles (EV) and can more perfectly realize DAS functions such as Autonomous Emergency Braking (AEB) and AES. Rear Wheel Steering (RWS), which has raised car safety with AWD, and Smart Damping Control (SDC), which provides the best comfort and dynamic driving performance, were also displayed, and advanced radar and camera technology for self-driving vehicles were showcased.

Motion detectors were installed in the Mando exhibition booth so that visitors could see the products working and grasp their working principles. Also, module cars that were realized by combining various video contents and real vehicles were exhibited that captivated the attention of visitors, and there was a 3D experience center using virtual reality devices where people could experience Mando’s technologies such as AEB, AES, and Intersection Collision Prevention Support System (JA).


 

The 2017 Seoul Motor Show was an opportunity to see eco-friendly cars and self-driving technology, which are trends in the world automobile industry. To gain the upper hand in the global competition, Mando is determined to become a company that leads the future with new thoughts and technology that are one step ahead.