TAMPA, Fla., Sept. 18, 2025 /PRNewswire/ — BOLT ON TECHNOLOGY today announced the release of Spanish Pre-Canned SMS Campaigns, a new feature within its Retention Pro communication platform that provides auto repair shops with ready-to-use Spanish-language text messaging templates.
The feature addresses a critical need for many shops: consistent, professional communication with Spanish-speaking customers. Without bilingual staff, many shops have struggled to reach this growing segment of their communities. Spanish Pre-Canned SMS Campaigns eliminates that barrier by offering a library of professionally translated, gender-neutral Spanish templates that mirror existing English campaign types, such as After Visit, 2-Month, 6-Month, 12-Month, Oil Change Reminder, and Slow Day Blast.
Key benefits for shops include:
Stronger customer relationships in Hispanic-majority communities
Higher engagement rates with approachable, conversational, and culturally appropriate messaging
Time savings with plug-and-play templates that can be personalized in seconds
Improved retention and appointments driven by better outreach consistency
Each campaign comes with multiple message variations, ensuring that shops can stay in touch without overwhelming customers or sounding repetitive. Templates are designed to feel conversational and relationship-driven, not transactional, helping shops maintain long-term trust.
“Great communication is the foundation of great service,” said Brandon Melton, Product Owner CRM. “Spanish Pre-Canned SMS Campaigns empower shops to reach more of their community in an authentic, approachable way. By breaking down the language barrier, we are helping shops engage more customers, earn more approvals, and strengthen retention in neighborhoods where Spanish is spoken every day.”
Spanish Pre-Canned SMS Campaigns will be generally available October 1 (or sooner), with templates appearing automatically in the Messaging library for all Retention Pro users.
About BOLT ON TECHNOLOGY
BOLT ON TECHNOLOGY is a leading provider of automotive software solutions that help independent repair shops run more efficiently, build stronger customer relationships, and grow their businesses. From digital vehicle inspections and workflow tools to customer engagement, payments, and reporting, BOLT ON delivers innovative technology that transforms the way shops operate. Headquartered in Tampa, Florida, BOLT ON is trusted by thousands of auto repair shops across North America to improve productivity, increase average repair order (ARO), and deliver a modern customer experience.
SOURCE BOLT ON TECHNOLOGY
