Celebrating 30 years of the iconic milk mustache with a one-weekend-only pop-up experience
ATLANTA, Sept. 18, 2025 /PRNewswire/ — For 30 years, the ‘got milk?’ mustache has been a cultural icon — a symbol of strength, style, and staying power. To celebrate this milestone, Mayfield Dairy Farms® is partnering with the creators of “got milk?” to bring the Got Milk Photo Studio Tour to Atlanta for one weekend only. The tour will appear at the Atlanta United FC MLS game on Saturday, Sept. 20, and at the Peachtree Corners Festival on Sunday, Sept. 21.
Celebrating 30 years of the iconic milk mustache with ‘got milk?’
Game and festival attendees will have the chance to step into the spotlight and become part of history with their very own milk mustache portrait. Just like the legendary ads that defined generations, this anniversary chapter puts real people at the center — families, students, and community members who embody authenticity, pride, and resilience.
The Atlanta stop marks the next leg of the Got Milk Photo Studio’s coast-to-coast tour, stretching from California to Boston. Visitors will have an opportunity to be stylized with their own milk mustache, step inside the pop-up photo studio, strike a pose, and leave with a free, personalized Got Milk print, a modern tribute to the legendary ad campaign that defined generations.”
“Mayfield Dairy Farms has been a proud part of Atlanta families’ tables for generations, so it’s an honor to bring the Got Milk? Photo Studio Tour to our community,” said Roger Roberts, General Manager at Mayfield Dairy Farms. “The iconic milk mustache has always symbolized strength and fun, and now the ATL gets to make it their own. We can’t wait to see our community step into the spotlight and create their own milk mustache portraits.”
GOT MILK PHOTO STUDIO TOUR
The “Got Milk Photo Studio Tour’ has already captured thousands of portraits across California — now, Atlantans will have the opportunity to join the celebration:
Create your own iconic milk mustache photo at the on-site pop-up studio
Take home a keepsake print of your portrait — just like the originals
Celebrate 30 years of the iconic milk mustache with Mayfield Dairy Farms, your local dairy brand
Delight in locally-sourced milk and cookies
Don’t miss this unique brand activation, where this time anyone could step into the spotlight with their very own milk mustache – and be the stars. From big grins to bold styles, these photos celebrate 30 years of Got Milk magic, one iconic ‘stache at a time.
ATLANTA UNITED FC MLSWhere: Mercedes Benz Stadium Parking Lot – 1 Backyard Way (Home Depot Backyard)
When: Saturday, September 20, 11:30am-4:30pm
Presented by Mayfield Dairy Farms® in partnership with ‘got milk?’
PEACHTREE CORNERS FESTIVALWhere: 5140 Town Center Blvd, Peachtree Corners (near the car show area)
When: Sunday, September 21, noon-5pm
Presented by Mayfield Dairy Farms® in partnership with ‘got milk?’
For more on the Milk Mustache 30th Anniversary celebration, visit gotmilk.com/30years or follow @gotmilk on Instagram with #GotMilk30.
About Mayfield® DairyMayfield Dairy is a leading dairy brand in the Southeast and has been delighting families with wholesome and delicious dairy products since 1910. Headquartered in Athens, Tenn., Mayfield Dairy produces fluid milk, cream, ice cream and other frozen novelties. Mayfield Dairy is a farmer-owned brand of Dairy Farmers of America (DFA), a leading global dairy cooperative owned by 9,500 family dairy farmers. For more information, visit mayfielddairy.com.
SOURCE Mayfield Dairy Farms
