Nozoe
When creating this new brand commercial, we had access to everything, even the parts that are normally kept private within the company, such as the Chairman’s directions that led to the idea of a six-wheeled space, and the discussions that took place.
We distilled this into the words “Discover” and “Imitate no one.” In fact, these were the words used by the Chairman, time and again, in spurring on the development team.