Honda Motor Europe Ltd. has once again confirmed its position as a leader not only in the field motorcycle innovation and technology, thanks to the presentation of the V3R 900 E-Compressor prototype and Honda’s first electric motorcycle, the WN7, but also in environmental sustainability and responsible management of its activities.
At the 82nd edition of EICMA, Honda was awarded the EICMA 2025 Sustainable Exhibitor Award by EICMA for the sustainable management of exhibition stands[1].
The award comes in the context of an event that has once again obtained international ISO 20121 certification from TÜV NORD Italia, attesting to the sustainable management of the event and its commitment to reducing environmental, economic and social impacts.
Honda Motor Europe Ltd. was recognised for the methodological and scientific approach adopted in the design and construction of its stand, developed through a Life Cycle Assessment (LCA) analysis that made it possible to measure and significantly reduce the environmental impact of the project.
Always attentive to sustainability, Honda wanted its space at EICMA 2025 to be a tangible testament to its commitment to a low environmental impact future. Thanks to the collaboration with EFGROUP, a stand was created that combines design, functionality and environmental responsibility, in full accordance with the brand’s historical values.
The Honda stand – the largest at the entire event, with over 3,000 square metres of exhibition space – was built with a supporting structure composed of modular profiles made from recycled aluminium (77.5%), combined with multilayer poplar MDF (CARB P2) panels for the decorative elements.
The fabrics used for visual communication are made of OEKO-TEX® Standard 100 certified technical polyester[2], designed for multiple use, while the modular platform is composed of durable, reusable and easily removable panels. All materials were selected to ensure durability, lightness, ease of transport and assembly, minimising the overall environmental impact.
Thanks to this approach, the LCA study highlighted exceptional results: The environmental footprint per event is 31.72 tCO₂eq, a 97.2% reduction compared to an equivalent stand made with traditional materials (such as chipboard, PVC or adhesives). The initial emissions, equal to 1,131.3 tCO₂eq, are in fact offset over time thanks to the reuse of components, ensuring an overall saving of approximately 1,100 tonnes of CO₂eq for each event.
In addition to the drastic reduction in emissions, the project optimises logistics, reduces waste and improves operational efficiency throughout the entire stand usage cycle.
William Armuzzi, General Manager of Honda Motor Europe Ltd. – Italy, said:
“We are extremely proud to receive this important recognition from EICMA. Winning the Sustainable Exhibitor Award is tangible confirmation of Honda’s commitment and daily efforts to achieve its goal of carbon neutrality by 2050. For us, sustainability is not a goal, but an ongoing journey that involves every aspect of our business – from the manufacture of our products to communication and events. This award is a further incentive to continue innovating responsibly, putting people and the planet at the centre.”
With this award, Honda reaffirms its role as a leader in the transition to more sustainable and conscious mobility, in line with the company’s global vision.
During EICMA 2025, Honda presented not only important new products and world premieres, but also an exhibition stand that represents a model of real and replicable sustainability, combining innovation, efficiency and respect for the environment.
[1] https://www.eicma.it/en/sustainability/
[2] https://www.oeko-tex.com/en/our-standards/oeko-tex-standard-100/
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