November 12, 2025 , Windsor, Ontario – Next year marks a milestone for the Jeep® brand, celebrating 85 uninterrupted years of trailblazing heritage. No pauses. No off seasons. Just a legacy of relentless adventure. To honour eight-and-a-half decades of freedom, capability and iconic design, the Jeep brand is launching the bold, new, yearlong tribute as legendary as the brand itself.
Starting this month, a series of brand-new Jeep Wrangler buzz models will be revealed over the next 12 months. This exciting campaign puts the Jeep brand’s legendary spirit front and centre, honouring a legacy built on innovation, individuality and more than 7 million Wranglers sold.
“Each product release will embody the boldness, authenticity and unapologetic spirit that defines our brand,” said Bob Broderdorf, CEO of Jeep. “It’s an ongoing tribute to the capability, freedom and adventurous DNA that have shaped our brand for generations.”
Exploding first onto the scene, with unmatched power and presence, is the new 2026 Jeep Wrangler Moab 392.
“The first release in our series is the Jeep Wrangler Moab 392 edition, a purpose-built powerhouse that delivers exceptional performance. Engineered with a no-frills, back-to-basics philosophy, it proudly reflects the core legacy of the Jeep brand,” said Broderdorf. “Our community made their voices heard, and we listened. The 6.4-litre HEMI® V-8 will remain a defining force within the Jeep lineup.”
Debut Product Drop: Jeep Wrangler Moab 392
Inspired by the Jeep brand’s 85th anniversary and the 60th anniversary of the Easter Jeep Safari, hosted by the Red Rock 4-Wheelers based in Moab, Utah, the new Jeep Wrangler Moab 392 also celebrates its namesake by continuing to give back to the off-road playgrounds that passionate Jeep fans and enthusiasts have come to know and love. With legendary 4×4 nameplates like Moab, Rubicon and Mojave, the Jeep brand proudly continues its support for initiatives and projects that champion responsible off-roading and the preservation of our natural landscapes.
The 2026 Jeep Wrangler Moab 392 boasts high-performance muscle, modern tech and unmatched 4×4 capability to handle the daily grind around town and to transition to off-road terrain with ease. Power and performance are amplified by a 6.4-litre, 470-horsepower, V-8 engine with 470 lb.-ft. of torque, 17-inch beadlock-capable wheels, 35-inch all-terrain tires, 4.56 axle ratio, 2.72:1 Selec-Trac full-time T-case plus two-mode dual exhaust, cold-air intake hood with water separator and more. Other features include:
- Exterior: Body-colour hardtop, rock protection sill rails, mold-in-colour fender flares and black tow hooks
- Interior: Heated black Nappa leather-trimmed seats, premium Alpine audio system, 12.3-inch radio with navigation
- Optional equipment: Sky One-Touch powertop, 8,000 lb. Warn winch and all-weather mats
Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.
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