LOS ANGELES, Nov. 14, 2025 /PRNewswire/ — We are pleased to announce that our boutique has just taken delivery of a special collection of pre-owned 36 mm gold “President” watches from the Rolex Day-Date line, a tradition-defining timepiece crafted exclusively in precious metals and long revered among collectors and connoisseurs. These watches represent not only the pinnacle of luxury-watch design, but also a compelling investment opportunity.
The Day-Date was first unveiled in 1956 and quickly became known by its nickname “The President” — thanks to its association with world leaders and its iconic President bracelet. The 36 mm case size, in yellow, white or rose gold, remains the purest form of this heritage reference. Our newly arrived pieces offer an immediate opportunity: because production of certain 36 mm solid-gold models has slowed, and demand among the distinguished collector community remains robust, these watches are effectively rare-as-a-gold-bracelet and built to hold value for decades.
Beyond their aesthetic prestige, these Day-Date “President” watches are increasingly recognized for their investment credentials. As specialist guides note, “rare Day-Date watches can appreciate in value substantially over time, making them excellent investment prospects.” Moreover, because they are cast in 18 k gold (no steel, nor base-metal alloys) and manufactured by Rolex with enduring mechanical movements, they combine intrinsic value with horological heritage.
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Luxury of Watches has been in business for over 25 years. They have seen how much prices have increased over time compared to other investments. We have sold over thousands watches in that period, and Rolex has always been our best selling brand. Call or email our expert team for guidance on your next timepiece.
SOURCE Luxury of Watches