Tesla struggles to course correct from sales skid

<span>STORY: :: Tesla</span><span>Tesla faces a sales crisis that seems to be intensifying. </span><span>That’s while CEO Elon Musk has pivoted focus to the carmaker’s self-driving and humanoid pursuits… </span><span>And winning shareholder approval for his $1 trillion pay package. </span><span>The EV-maker has faced pressure in the world’s three biggest car markets: Europe, China and the U.S. </span><span>For Europe, it’s particularly dark; with industry data showing sales plummeted 48.5% across the continent in October – compared to the same month last year. </span><span>For the year, its sales are down about 30% in the region, while industrywide EV sales jumped 26%.</span><span>A wave of Chinese brands has entered Europe with intriguing designs and broader choice on types. </span><span>And stats showed rival BYD outsold Tesla in the region more than two to one. </span><span>The weak European results suggest there’s no quick fix for the sales turmoil that began last year… </span><span>:: April 2025</span><span>Which was sparked by Musk publicly praising far-right figures, setting off protests across the region. </span><span>Musk’s gone relatively quiet on politics, but Tesla’s European business has not recovered, signaling more fundamental problems.</span><span>More widely, Tesla’s global vehicle deliveries are expected to decline 7% this year, figures showed, after a 1% drop in 2024. </span><span>That’s despite record Q3 deliveries, boosted by American buyers racing to beat the expiration of an EV tax credit at the end of September. </span><span>Yet as recently as 2023, Tesla’s Model Y SUV was the world’s top-selling car, gas or electric. </span><span>Analysts say the EV maker’s narrow lineup of models has grown stale – and needs a new model to revive sales. </span><span>But, as Musk looks to robotics, there’s little evidence of one in the pipeline. </span><span>Tesla did not respond to requests for comment.</span>


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