The future Audi F1 Team and Perk have signed a multi-year partnership, leveraging Perk’s AI-powered platform to support their workplace environment.
The scale of Formula 1’s operations is complex and involves team members across 24 race destinations on five continents. Perk’s intelligent tools reduce friction across essential operations by automating time-consuming, manual tasks such as travel bookings, expense management and invoice processing.
The new partnership, which will see the Perk logo featured on designated team assets, marks a deliberate step toward building a more modern, intelligent, and connected organization. It further strengthens a robust operational infrastructure, providing a solid foundation for the future Audi F1 Team to perform at the highest level.
Jonathan Wheatley, Team Principal of the future Audi F1 Team: “We’re thrilled to welcome Perk as our partner. Behind every race is an immense logistical effort, and with Formula 1’s demanding global calendar, that requires precise travel management for hundreds of people, the scale and complexity of operations are immense. Every little detail matters; everything and everyone contributes to winning. Perk’s technology brings intelligence and efficiency to one of the most demanding parts of our operation, empowering our teams to operate with maximum focus, performance and precision.”
Avi Meir, CEO and Co-founder of Perk: “The future Audi F1 Team embodies what we stand for at Perk: ambition backed by action. As we enter a new era at Perk, disrupting the industry and transforming how people and companies work, there’s no better team to partner with than the future Audi F1 Team. We’re proud to support the team in powering real work and helping them focus on performing at their best on track.”