This article first appeared on GuruFocus.
Tesla (TSLA, Financials) saw UK sales fall again in November, according to preliminary data released by research group New AutoMotive. The number of registrations fell by 19% from the previous year to 3,784 automobiles. This was part of the company’s slump, which started when sales fell by half in October.
The research reveals that Tesla is still losing market share to Chinese competitors, especially BYD, whose UK registrations more than quadrupled from last year. The change shows that more people are interested in lower-priced electric vehicles as more car companies provide affordable options.
Tesla’s performance in the UK is part of a larger trend of weakness in Europe, where demand has been hurt by competition from new Chinese companies and old manufacturers’ new products. Analysts have also said that public reaction against CEO Elon Musk’s political engagement has made things harder in certain areas.
Across the UK auto market, overall registrations fell 6.3% to 146,786 in November, New AutoMotive said, suggesting a softer backdrop even beyond the EV segment. Investors will watch Tesla’s year-end delivery numbers for signs of whether its European momentum stabilizes heading into 2026.