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Tesla sales have dropped in some markets this year, dropped even more in other markets, and risen in a few. At times, the UK has been one of Tesla’s bright spots. However, the trend lately has been downward again, and the company had a very bad November.
According to non-official data from New AutoMotive, Tesla’s sales dropped 19% in November in the UK compared to November 2024. They dropped from 4,680 sales to 3,784 sales.
BYD sales, meanwhile, more than tripled in the UK year over year in November.
Tesla is still leading EV sales in the UK, but it’s down from 11.9% of the market in November 2024 to 9.4% in November 2025. BYD went from 2.4% of the UK EV market to 7.8%. Could BYD pass Tesla in 2026 in the UK? That would seem absurd a year or two ago, but based on recent trends, that looks highly possible … if not likely!
Ford, by the way, jumped from 5.3% share to 7.8% share in November. Could we have an EV sales race between Ford, BYD, and Tesla in the UK soon? More on that in a coming UK EV sales report I’m sure.
Looking a little further back, Tesla had 3.2% share of the UK EV market in October 2024 and 1.4% share in October 2025, and it had 13.5% share of the UK EV market in September 2024 and 10.9% share in September 2025. (Remember that Tesla typically delivers a lot more cars at the end of a quarter than at the beginning.)
Let’s see what happens in December, and then in 2026.
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