Recently, Geely Automobile announced the latest sales data for April: The total sales volume for the month was 128,817 units, which was a 6% increase from the previous period and a 49% increase year-on-year, maintaining a strong growth momentum and leading Chinese brands collectively upward. Of these, 2018 Bo Yue, Dorsett GS, Emgrand GL, new Emgrand, new vision and other 7 models sold over 10,000, Bo Yue and the new emperor sales exceeded 20,000. In the first four months of this year, Geely Automobile sold 515,113 vehicles, an increase of 41% year-on-year. It has now completed 33% of its annual sales target of 1.58 million vehicles.
“Bo” character generation: total sales of 26,348 units in April, Bo Yue exceeded 20,000 units Borui leads Chinese brands in the high-end market
With the launch of the 2018 Bo Yue equipped with the industry-leading GKUI Geek Intelligent Ecosystem, Bo Yue once again leads the development of a new era of smart connected SUVs by virtue of its smart interconnection, optimization of modelling, and quality workmanship. In April, Bo Yue sales reached 23,025 units, an increase of 8% year-on-year. Accumulated sales reached 95,563 units in the first four months of this year, an increase of 17% year-on-year. It is worth mentioning that the cumulative total sales volume of Bo Yue listed for 25 months has exceeded 500,000 vehicles, and now it has sold more than 20,000 vehicles for 17 consecutive months, creating a “Bo Yue speed” that has attracted the attention of the industry.
At the same time, on May 4th, the “Challenge 100 Degrees” Sino-European Quality Bank – Geely & Shell’s Launching Ceremony across Asia-Europe Friendship Journey was held in Xi’an, and the event site also welcomed the delivery of Bo Yue’s 500,000th users. Historic moments. Standing at the new starting point of 500,000 sales, Bo Yue not only wants to become a leader in China’s SUV, but also starts the attack path from China’s “Red” to a global classic, becoming the brand, technology, and technology of Chinese auto brands in the global market. The vanguard of systematic product output has become a well-known global brand SUV model in China.
3.0-generation flagship model New Borui launched two new ACC adaptive cruise systems and urban pre-collision safety system Zhi Ling version, the market competitiveness has been further improved, in April achieved 3,323 sales, an increase of 10% , Continued to lead the Chinese brand in the high-end car market.
In addition, Geely’s first scientific and technological intelligence mixed flagship models, Borui GE will also be listed by the end of May, will further enrich the “Bo-generation” series lineup, continue to consolidate Geely in the Chinese brand high-end market benchmark position.
“Dihao Family”: Total sales of 45,967 vehicles in April, Di Hao breaks 20,000, Emgrand GL and Dorsett GS all break ten thousand.
As the cornerstone product of Geely’s deep plough car market, Dorsett has been leading the Chinese brand sedan continuously for more than eight years, and has been the king of Chinese brand cars for six consecutive years. In March of this year, the new emperor had a revolutionary change in shape, quality, and technology. The market competitiveness has been fully improved. In April, the new Emgrand achieved 22667 units and a 22% year-on-year sales increase. From January to April this year, the total sales volume of Emgrand was 88,075 units. The accumulated total sales volume for more than eight years in the market has exceeded 1.45 million units, further consolidating the position of the king of Chinese brands.
Geely’s first A+ class sedan Dorsius GL’s April sales increased steadily, reaching 12,749 units, a year-on-year increase of 41%; cumulative sales for January-April this year were 50,369 units, an increase of 42% year-on-year; 200,000 units, month-to-month sales have broken through tens of thousands in September, and have taken a strong lead in the Chinese brand A+ class car market.
In April, Geely’s first cross-border SUV Dorsett GS also ushered in the first reform of the listing. The 2018 Emgrand GS, which has been fully upgraded in terms of modeling, power, and smart configuration, remained hot during the switch period between new and old products. In April sales reached 12,425 units, an increase of 36% year-on-year; cumulative sales for January-April this year were 55,763 units. , soared 56% year-on-year. As a pioneer product of Chinese brand cross-border SUVs, Dorsett GS has sold 260,000 units since its launch in May 2016 and has sold over 10,000 units for 12 consecutive months, making it a leader in the crossover SUV market.
“Vision family”: total sales of 41041 vehicles in April, new prospects, vision X3, long-term SUV monthly sales over 10,000
As a 12-year-old classic family sedan, Yuanjing has accumulated a total sales volume of more than 1.1 million, and has maintained its leading position in the A-class sedan segment market. In April, the long-distance sales volume was 12,417 units, a 7% increase from the previous quarter. Accumulated sales reached 59,068 units in the first four months of this year, continuing to consolidate Geely’s leading edge in the A-class sedan market.
On the SUV front, the Vision SUV, Vision S1 and Vision X3 sold 10,983, 7,841, and 10,965 vehicles in April, respectively, becoming the new force for the Geely SUV market and sales growth. In particular, the Vision X3 has won the favor and recognition of young consumers by its tough shape, exquisite interiors and leapfrog configuration. Currently, sales volume has remained stable at 10,000 units for 6 consecutive months. Accumulated sales reached 41875 units in January-April this year. .
Lingke 01: April sales of 90,790 new high, listing 5 months accumulated sales of 33,783
Geely’s new generation of high-end brand’s lead in January 01 has been listed since the end of November last year, sales have risen steadily, in April delivered 90,79 units sales, a new record sales, listing 5 months total sales reached 33,783. It is understood that the number of lead collar 01 sales in the first-tier cities is 79%, and the user group of the lead-gram 01 has the characteristics of “high academic qualifications” and “high-income”. College degree or above accounted for 72%, of which 80, 90 After the young group accounted for more than 65%. At present, there are still 30,000+ unpaid orders for lead pickers 01, among which the percentage of undelivered orders in the Pro version is as high as 80%, and the medium and high models have become the main force. This also shows that the lead brand premium ability has gradually become a joint venture. The brand’s mainstream camp. With the introduction of new models such as the lead collar 02, collarg 01PHEV and collarg 03, the product sequence will be more complete.
Summary: This year is the key year for Geely to switch from high-speed growth to high-quality growth. It will also usher in a new year of product launch. At present, the latest-generation models such as Emgrand GL, Dorsett GS, Bo Yue, New Borui, and New Dihao have been upgraded in the first half of the year, and the product layout and market competitiveness of the sedan and SUV have also been further improved. . In addition, the new Vision SUV and the new Borui GE will also be officially launched in May. In the second half, there will be new cars, new MPVs, new SUVs, and a variety of new energy models. Obviously, for Geely Automobile, this year’s target of 1.58 million vehicles is also a must.