Vistage Small and Midsize Business CEO Survey Shows Rising Optimism as Expectations Recalibrate
SAN DIEGO, Jan. 15, 2026 /PRNewswire/ — Confidence among small and midsize business (SMB) CEOs saw significant gains in the fourth quarter of 2025 as leaders grew more comfortable operating in ongoing economic uncertainty, according to the latest CEO Confidence Index from Vistage, a CEO coaching and peer advisory organization. The Index climbed seven points in Q4 to 88.9, nearly seven points above its three-year average and marking the strongest reading of 2025.
Vistage’s latest quarterly survey of SMB CEOs found that while optimism has not returned to the highs seen a year ago following the 2024 election, leaders are gaining clarity around the realities they expect to face in 2026. CEOs are increasingly focused on navigating a range of manageable outcomes rather than waiting for policy certainty.
“This increase doesn’t signal a return to euphoria,” said Joe Galvin, Vistage’s chief research officer. “Following the election, optimism made way to rising costs and uneven demand. But now, CEOs have recalibrated expectations. They’re no longer waiting for policy clarity—they’re focused on what they can control and identifying opportunities for their businesses. As sentiment stabilizes, CEOs are sharpening their focus on driving performance in 2026.”
After hovering in a tight range through the first three quarters of 2025, the Index increased sharply in Q4, rising to 88.9. Since 2003, Vistage has measured SMB CEOs’ sentiment on a variety of economic and business factors each quarter. ITR Economics’ rate-of-change methodology has confirmed the Vistage CEO Confidence Index is a leading indicator of the U.S. Industrial Production Index nine months in advance, providing a clear view into the future.
“Things will look better in 2026 than they did in 2025,” said Lauren Saidel-Baker, CFA, economist at ITR Economics. “A lot of that uncertainty is now behind us, and we can move off those lows and into growth—but this is a slow build in momentum, not flipping a switch.”
Q4 2025 Vistage CEO Confidence Index highlights include:
Growth expectations firm as CEOs move from caution to action.
Nearly seven-in-ten (69%) SMB CEOs expect higher sales revenues in the year ahead, a nine-point jump from Q3.
A majority (53%) anticipate improved profitability, though these gains remain tempered by ongoing pressure from labor, insurance, and supplier costs.
36% plan to increase fixed investments over the next 12 months.
Price increases remain widespread as cost pressures persist.
57% of SMB CEOs plan to raise prices in the next three months. Of those,
8% expect increases greater than 10%
19% anticipate hikes of 7 – 10%
46% plan increases of 4 – 6%
24% expect increases of 1 – 3%
Hiring plans strengthen as labor constraints reshape workforce strategies.
57% of SMB CEOs plan to increase headcount in the next 12 months, up from 48% the prior quarter, while just 7% anticipate workforce reductions.
CEOs are responding to skilled labor shortages and rising wages by hiring beyond U.S. borders: 38% currently hire workers who live outside the United States—15% as employees and 23% as contractors—with another 5% planning to do so in the future.
AI adoption becomes the norm, not the exception.
More than three-quarters (76%) of SMB CEOs report personally using generative AI, citing benefits such as improved strategic thinking, faster research and analysis, and streamlined communication and administrative tasks.
Cyber threats rise faster than preparedness.
Nearly one-in-four SMB CEOs (23%) report experiencing a cyberattack in the past year.
While 58% have a cyber risk strategy that is current and reviewed annually, 16% still report having no defined strategy.
View the full results of the Q4 2025 Vistage CEO Confidence Index at: vistage.com/ceoindex.
About the Vistage CEO Confidence IndexEstablished in 2003, the Vistage CEO Confidence Index surveys small and midsize business CEOs, presidents, and business owners about the U.S. economy every quarter. The Q4 2025 Vistage CEO Confidence Index includes responses from 1,202 U.S. CEOs surveyed between December 2 and 16, 2025. Using ITR Economics’ rate-of-change methodology, analysis has revealed that the Vistage CEO Confidence Index is a leading indicator of the U.S. Industrial Production Index nine months in advance.
The Vistage CEO Confidence Index is recognized as the definitive voice of high-performing, high-integrity small and midsize business leaders. As a trusted resource, the Index provides world-class insights to inform decision-making for CEOs and other key leaders of small and midsize businesses. For more Vistage CEO Confidence Index results, visit vistage.com/ceoindex.
About Vistage Worldwide, Inc.Vistage is the world’s largest CEO coaching and peer advisory organization. Since 1957 we’ve been guiding CEOs and owners of small and midsize businesses to greater success. It’s why Vistage member companies average 21+ years, while most U.S. businesses fail within five. Today, 45,000 members in 40 countries turn to Vistage to become better leaders who drive better outcomes. Learn more at vistage.com.
SOURCE Vistage Worldwide, Inc.
