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Meanwhile, its sales rose significantly in Spain, Italy, Sweden, and Finland.
I hadn’t seen anything about Tesla’s 2026 sales so far, and US sales are impossible to come by at this stage, so I decided to go have a look at how Tesla is doing in various European markets. Using the eu-evs.com website, I dove into 12 countries where vehicle brand data is in for January 2026, and then compared Tesla’s sales and EV market share this year to its sales and market share in January 2025. Let’s explore.
UK
January 2025 — 1,450 (5%)
January 2026 — 714 (2.5%)
51% drop
In the UK, which was Tesla’s largest market from this group in January 2025, the company’s vehicle deliveries dropped 51% year over year, from 1,450 last year to 714 this year. Similarly, the company’s EV market share dropped from 5% to 2.5%.
Germany
January 2025 — 1,277 (3.7%)
January 2026 — 1,301 (3.1%)
2% increase
In Germany, Tesla’s second largest market from this group based on January 2025 deliveries, Tesla sales barely changed, growing 2%. Market share grew from 3.1% to 3.7%.
Netherlands
January 2025 — 927 (8.1%)
January 2026 — 303 (4.3%)
67% drop
In the Netherlands, Tesla suffered a huge 67% drop in deliveries, and dropped from 8.1% EV market share to 4.3% EV market share, quite a collapse in one of the biggest EV markets in Europe.
Norway
January 2025 — 687 (7.5%)
January 2026 — 83 (2.9%)
88% drop
However, that sales drop in the Netherlands didn’t even compare to Norway’s, where Tesla sales dropped 88% from 687 last year to 83 this year.
Denmark
January 2025 — 459 (5.4%)
January 2026 — 458 (4.1%)
Essentially no change
There was basically no change at all in Tesla’s own deliveries in Denmark, but the company’s share of the EV market did drop from 5.4% to 4.1%.
Italy
January 2025 — 406 (6.2%)
January 2026 — 710 (7.7%)
77% increase
On the flip side to most of the countries above, Tesla’s sales in Italy did rise in January 2026, increasing 77% year over year. The company’s share of the EV market also rose, from 6.2% to 7.7%.
Sweden
January 2025 — 394 (7.1%)
January 2026 — 512 (7.3%)
30% increase
In an interesting case, Tesla sales rose 30% YoY in Sweden, but its share of the EV market barely changed, going from 7.1% to 7.3%. So, clearly, the Swedish EV market was booming last month.
Portugal
January 2025 — 389 (11%)
January 2026 — 377 (7.9%)
3% drop
We have another negligible change here in terms of YoY sales change, but a massive change in share of the market — 7.9% compared to 11% in January 2025.
Spain
January 2025 — 269 (4.7%)
January 2026 — 458 (6.4%)
70% increase
Similar to Italy, Tesla is apparently booming in Spain, rising 70% year over year. Tesla’s share of the EV market also boomed — from 4.7% market share to 6.4% market share.
Switzerland
January 2025 — 239 (7.7%)
January 2026 — 68 (2.2%)
72% drop
On almost exactly the flip side, Tesla sales dropped 72% in Switzerland, and dropped in market share by 5.5 percentage points!
Ireland
January 2025 — 143 (2.9%)
January 2026 — 143 (2%)
No change!
Tesla’s sales in January 2026 were exactly the same as its sales in January 2025. However, EV market share dropped from 2.9% to 2%.
Finland
January 2025 — 58 (3.5%)
January 2026 — 224 (9%)
286% increase
Last but not least, Tesla’s sales in Finland rose a wild 286%, going from 58 sales to 224 sales. Its market share also rose significantly, from 3.5% to 9%.
All in all, Tesla’s sales in these 12 markets dropped from 6,925 vehicle sales (5.5% of the market, in January 2025) to 5,351 vehicle sales (4%) of the market. Not a great start. In fact, that’s a 23% change in reality!
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