15 May 2018
New McLaren Automotive app for smart phones now available
The handiest way yet to learn about, share in and become part of the exciting world of McLaren Automotive
News, videos, owners’ handbooks – plus booking of McLaren events
Now you can take your McLaren with you everywhere thanks to the brand’s new automotive mobile app, which puts the whole world of the British sportscar and supercar maker in your pocket or purse.
The new McLaren mobile app, for Apple and Android smart phones, opens the door to McLaren Automotive with fingertip ease, capturing all the excitement and passion of the brand along the way.
As well as the latest McLaren content, users can view future McLaren events and book driving, motorsport and lifestyle experiences and see Mclaren Automotive’s content curated from across its social media channels.
The app provides access to owner manuals for each current model in the Sports Series and SuperSeries, in PDF form, available in a range of languages that can be downloaded from the app.
The new McLaren mobile app also offers users a range of ways to learn about, share in and become part of McLaren Automotive’s activities. The latest news and videos are sent straight to your phone and users can tailor the feed can to see the channel(s)they are most interested in.
There is a tutorial to show how easy it is to get the best from each area of the McLaren mobile app. And downloading and registering for the app is just as straightforward: if you are already registered with McLaren Automotive, look out for an email with a personal QR code – just scanning it with a phone will automatically fill in your details. Alternatively, search “McLaren Automotive” in the Apple App Store or Google Play Store for further information.
Ends
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.
The company, launched in 2010, is now the largest part of the McLaren Group.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.
Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids.
2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna.
To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.
McLaren Group: The McLaren Group is a global leader in luxury high performance and technology and comprises three principal businesses: Automotive, Racing and Applied Technologies.
Further information:
Wayne BruceGlobal Communications & PR Director | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 7768 132429Email: wayne.bruce@mclaren.com
Amel Boubaaya Head of Lifestyle and EU Communications | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 7920 531357E-mail: amel.boubaaya@mclaren.com
Daniel GoldingGlobal Head of Corporate Communications | McLaren Automotive LimitedPhone:+44 (0) 1483 261500Mobile: +44 (0) 7717 450469Email: daniel.golding@mclaren.com
Paul ChaddertonGlobal Product Communications & PR Manager | McLaren Automotive LimitedPhone:+44 (0) 1483 261500Mobile: +44 (0) 7990 776749Email: paul.chadderton@mclaren.com
Adam GronSenior Press Officer – UK | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 7827 081 770Email: adam.gron@mclaren.com Twitter: www.twitter.com/Adam_Gron
Hunter SkipworthSocial Media Manager | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 7990 564 052E-mail: hunter.skipworth@mclaren.com
Roger OrmisherVice President, Communications & PR | McLaren North AmericaPhone: +1 714 501 8137Email: roger.ormisher@mclaren.com
Laura ConradPublic Relations | McLaren North AmericaPhone: +1 765 517 2186Email: laura.conrad@mclaren.com
Karin HaferkornHead of Marketing & PR, Middle East, Africa and Latin America | McLaren Automotive LimitedPhone: +44 (0) 1483 261343Mobile: +44 (0) 7899 816872Email: karin.haferkorn@mclaren.com
Sunny Zhang PR Communication Director – China | McLaren Automotive LimitedPhone: +86 (0) 21 2074 0520Mobile: +86 186 1617 9933Email: sunny.zhang@mclaren.com
Gracia Yap PR Manager – Asia Pacific | McLaren Automotive LimitedPhone: +65 6338 3700Mobile: +65 9109 3698Email: gracia.yap@mclaren.com
Media website: cars.mclaren.press Facebook: www.facebook.com/mclarenautomotive Twitter: www.twitter.com/McLarenAuto You Tube: www.youtube.com/mclarenautomotivetv