STEFFEN REICHE (50)
has been CEO of Volkswagen de México since May 1. The Dresden-born executive has just taken over from Andreas Hinrichs, who recently went into retirement after around 30 years at Volkswagen, the last seven of which he spent in Mexico as CEO. Steffen has joined us from Martorell in Spain, where he headed up the main plant for Seat. His previous roles have included developing the Volkswagen brand, heading up production at Volkswagen Slovakia, and overseeing the manufacture of steering systems and shock absorbers in Braunschweig.