Nissan to bring ‘Safety Shield 360’ to top-selling models in the U.S.

Nashville, Tenn. – Nissan is introducing Safety Shield 360, a suite of six advanced active safety and driver-assist technologies, as standard equipment on all of its top-selling models by 2021, representing more than one million vehicles annually in the U.S.

“Our philosophy is to bring Nissan Intelligent Mobility technologies to market in our most popular and affordable vehicles,” said Denis Le Vot, chairman, Nissan North America. “Safety Shield 360 combines six advanced systems to give models like Altima and Rogue a class-leading package of technologies that can improve safety and the overall driving experience for Nissan owners.”

According to the Insurance Institute for Highway Safety (IIHS), cross traffic alert reduces crashes by 22 percent; the combination of rearview cameras and sensors reduces crashes by 42 percent; and adding rear emergency braking reduces backing crashes by 78 percent compared with vehicles with none of these features.

Nissan Safety Shield 360, which includes front, side and rear sensing technologies – will first be introduced as standard equipment on SV and SL grades of the upcoming 2019 Rogue, 2019 Rogue Sport and the all-new 2019 Altima, which all go on sale at Nissan dealers in fall 2018.