6 Dec 2018
McLaren prototype spied in central London LEGO® store
Partly disguised by miniature McLaren Senna camo
Engineered for frequent reassembly
Story will build in January 2019 – see the first chapter online at: https://youtu.be/P1jkBBdHTh0
A new McLaren has been spotted during dynamic testing ahead of its introduction in January. The car’s brick-based construction has made it necessary for development to move from McLaren’s usual secret facility near Idiada in Spain to a busy LEGO® Store in Central London. Under the camouflaged body, the shape is recognisably a McLaren. Insiders suggest it has been designed with frequent reassembly by future owners in mind.
This isn’t the first time that McLaren has ventured away from its famous carbon fibre construction in favour of interlocking bricks. Back in 2017, the McLaren 720S was converted into a 280,000 brick 1:1 scale replica and was finished with the help of visitors to the Goodwood Festival of Speed. An easier-to-complete version can still be purchased in any Lego Store as part of the company’s Speed Champions range.
The story is expected to build in January when the new McLaren is unwrapped. A short video has been released and can be viewed here: https://youtu.be/P1jkBBdHTh0
Ends
Notes to Editors:A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.
Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.
2017 saw the company launch further models including the second-generation Super Series, the 570S Spider and the McLaren Senna. In 2018, the company launched the 600LT and the McLaren Speedtail, the next Ultimate Series and McLaren’s first ever Hyper-GT of which only 106 will be produced.
To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.
McLaren Group:The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied Technologies.
About the LEGO Group:The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com
Further information:
Wayne BruceGlobal Communications & PR Director | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 7768 132429Email: wayne.bruce@mclaren.com
Amel BoubaayaHead of Lifestyle and EU Communications | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 7920 531357E-mail: amel.boubaaya@mclaren.com
Daniel GoldingGlobal Head of Corporate Communications | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 7717 450469Email: daniel.golding@mclaren.com
Paul ChaddertonGlobal Product Communications & PR Manager | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 7990 776749Email: paul.chadderton@mclaren.com
Hunter SkipworthSocial Media Manager | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 7990 564 052E-mail: hunter.skipworth@mclaren.com
Freddie GilbeyLifestyle Communications Manager | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 75 0099 9553Email: freddie.gilbey@mclaren.com
Kevin RitsonPress Officer | McLaren Automotive LimitedPhone: +44 (0) 1483 261500Mobile: +44 (0) 7979 546018E-mail: kevin.ritson@mclaren.com
Roger OrmisherVice President, Communications & PR | McLaren North AmericaPhone: +1 714 501 8137Email: roger.ormisher@mclaren.com
Laura TilleyPublic Relations | McLaren North AmericaPhone: +1 765 517 2186Email: laura.tilley@mclaren.com
Karin HaferkornHead of Marketing & PR, Middle East, Africa and Latin America | McLaren Automotive LimitedPhone: +44 (0) 1483 261343Mobile: +44 (0) 7899 816872Email: karin.haferkorn@mclaren.com
Sunny ZhangPR Communication Director – China | McLaren Automotive LimitedPhone: +86 (0) 21 2074 0520Mobile: +86 186 1617 9933Email: sunny.zhang@mclaren.com
Gracia YapPR Manager – Asia Pacific | McLaren Automotive LimitedPhone: +65 6338 3700Mobile: +65 9109 3698Email: gracia.yap@mclaren.com
Media website: cars.mclaren.pressFacebook: www.facebook.com/mclarenautomotiveTwitter: www.twitter.com/McLarenAutoYou Tube: www.youtube.com/mclarenautomotivetv