On today’s CBT Newscast for Wednesday, January 17th, 2018:
Steve Stauning: How to avoid the steps to the sale that customers dislikeAs a dealership, you have salespeople who know a lot about the customer’s buying process and how to initiate it. Steve Stauning, author, contributor to CBT Magazine, and founder of SteveStauning.com, says knowing the problem isn’t the issue. It’s causing the problem in the first place that’s not getting the job done. Watch Now
Bill Ford: $11 billion investment will make profit per vehicle “remarkable”Ford says it will shell out $11 billion to help bring 40 electrified vehicles to market by 2022. In a recent interview with Bloomberg, Ford Chairman Bill Ford was asked how an ambitious move like this can help sales down the line. Watch Now
Transforming from a product-led approach to a customer-led approachWith all of the discussion around how technology will change the way your dealership sells cars and what type of cars, you’re just interested in transforming your dealership from a product-led approach to a customer-led approach. Following Volkswagen’s lead might help. When you’re a top automaker like Volkswagen, you look for every advantage to help dealers figure out how to improve the customer experience. That means Jason Bradshaw, Volkswagen Australia’s first Director of Customer Experience, does things like getting as many perspectives as possible when it comes to data. Read More
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CBT Automotive Network is a highly targeted, multi-media platform for retail automotive executives and managers. With digital channels including a daily newscast, informative website, daily eNewsletters, monthly digital magazine, webinar services and 9 network shows hosted by the industry’s top trainers and thought leaders, CBT is the “go to” source for dealership staff from the showroom to the service bay.