American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill

American Honda today reported January sales increases for both Honda and Acura brands. The Acura RDX led gains for the company, with sales rising 41 percent to help push the Acura brand up 9.6 percent for the month.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsfoto/American Honda Motor Co., Inc.)

TORRANCE, Calif., Feb. 1, 2019 /PRNewswire/ —

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
106,139	47,401	58,738	96,375	45,224	51,598	9,764	2,624	7,140
+1.5%	-1.7%	+4.3%	+0.8%	-1%	+2.4%	+9.6%	-11.7%	+20.4%

“Our Honda and Acura dealers delivered a strong January and have put us on course for a fast start in 2019, despite extreme weather conditions throughout much of the country during the last week of the month,“ said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “While solid sales of our light-truck offerings continue, our balanced results across other segments of our business further showcase real consumer demand beyond trucks and SUVs.”

Honda	BRAND REPORT
Sales Highlights		Model Notes
Continuing sales momentum from late 2018 led the Honda brand to a new January truck sales record—a strong start for 2019 despite severe winter weather that suppressed car shopping in the last week of January. CR-V was the biggest gainer, and Accord had a strong month as well. Fresh from an all-time sales record month in December, CR-V gained a robust 19.8% on sales of 29,152. Accord finished January up 6.3% continuing momentum that saw it lead the mid-size segment in retail sales over the entire second half of 2018. Civic topped 21,000 units in sales to continue its dominant performance, as America’s best retail-selling sedan in 2018 begins its quest to lead the compact segment in retail sales for a 10^th straight year.		Production of the new Insight in Indiana and Accord Hybrid in Ohio helped the Honda brand to all-time record production and sales of electrified vehicles in 2018.
		Civic finished 2018 as America’s top retail-selling car and is the best-selling vehicle in the U.S. millennial, multicultural and first-time new vehicle buyers.

Acura	BRAND REPORT
Sales Highlights		Model Notes
Acura brand sales withstood the polar vortex in late January to post a 9.6% gain for the month, with RDX leading the brand with a 41% increase. RDX continued its record sales march unabated, setting a new January benchmark with 4,172 vehicles sold for a gain of 40.9%. It was the 8^th straight record sales month for RDX. Acura light trucks just missed an all-time January record on sales of more than 7,100 units. ILX sales were up 22.7%, just ahead of the start of the marketing campaign for Acura’s redesigned gateway model, refreshed for 2019.		Acura was the only top-5 luxury brand with positive retail gains in 2018 and carries this momentum into 2019 thanks to a strong month from RDX and ILX.
		The Acura brand was born in the U.S. and with 5 out of Acura’s 6 models built in Ohio, about 99% of all Acura sales are made in America.

	American Honda Vehicle Sales for January 2019
					Month-to-Date				Year-to-Date
					January 2019	January 2018	DSR % Change**	MoM % Change	January 2019	January 2018	DSR % Change**	YoY % Change
	American Honda Total				106,139	104,542	1.5%	1.5%	106,139	104,542	1.5%	1.5%
	Total Car Sales				47,401	48,203	-1.7%	-1.7%	47,401	48,203	-1.7%	-1.7%
	Total Truck Sales				58,738	56,339	4.3%	4.3%	58,738	56,339	4.3%	4.3%
	Honda			Total Car Sales	44,777	45,224	-1.0%	-1.0%	44,777	45,224	-1.0%	-1.0%
	Honda			Total Truck Sales	51,598	50,410	2.4%	2.4%	51,598	50,410	2.4%	2.4%
	Acura			Total Car Sales	2,624	2,979	-11.9%	-11.9%	2,624	2,979	-11.9%	-11.9%
	Acura			Total Truck Sales	7,140	5,929	20.4%	20.4%	7,140	5,929	20.4%	20.4%
	* Total Domestic Car Sales				37,509	42,467	-11.7%	-11.7%	37,509	42,467	-11.7%	-11.7%
			Honda Division		35,004	39,622	-11.7%	-11.7%	35,004	39,622	-11.7%	-11.7%
			Acura Division		2,505	2,845	-12.0%	-12.0%	2,505	2,845	-12.0%	-12.0%
	* Total Domestic Truck Sales				56,486	56,339	0.3%	0.3%	56,486	56,339	0.3%	0.3%
			Honda Division		49,346	50,410	-2.1%	-2.1%	49,346	50,410	-2.1%	-2.1%
			Acura Division		7,140	5,929	20.4%	20.4%	7,140	5,929	20.4%	20.4%
	Total Import Car Sales				9,892	5,736	72.5%	72.5%	9,892	5,736	72.5%	72.5%
			Honda Division		9,773	5,602	74.5%	74.5%	9,773	5,602	74.5%	74.5%
			Acura Division		119	134	-11.2%	-11.2%	119	134	-11.2%	-11.2%
	Total Import Truck Sales				2,252	0	0.0%	0.0%	2,252	0	0.0%	0.0%
			Honda Division		2,252	0	0.0%	0.0%	2,252	0	0.0%	0.0%
			Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				96,375	95,634	0.8%	0.8%	96,375	95,634	0.8%	0.8%
		ACCORD			18,786	17,677	6.3%	6.3%	18,786	17,677	6.3%	6.3%
		CIVIC			21,553	23,749	-9.2%	-9.2%	21,553	23,749	-9.2%	-9.2%
		CLARITY			1,271	853	49.0%	49.0%	1,271	853	49.0%	49.0%
		CR-Z			0	8	-100.0%	-100.0%	0	8	-100.0%	-100.0%
		FIT			1,405	2,937	-52.2%	-52.2%	1,405	2,937	-52.2%	-52.2%
		INSIGHT			1,762	0	0.0%	0.0%	1,762	0	0.0%	0.0%

		CR-V			29,152	24,326	19.8%	19.8%	29,152	24,326	19.8%	19.8%
		HR-V			5,974	6,259	-4.6%	-4.6%	5,974	6,259	-4.6%	-4.6%
		ODYSSEY			5,828	6,100	-4.5%	-4.5%	5,828	6,100	-4.5%	-4.5%
		PASSPORT			126	0	0.0%	0.0%	126	0	0.0%	0.0%
		PILOT			8,556	11,619	-26.4%	-26.4%	8,556	11,619	-26.4%	-26.4%
		RIDGELINE			1,962	2,106	-6.8%	-6.8%	1,962	2,106	-6.8%	-6.8%

	Acura Division Total				9,764	8,908	9.6%	9.6%	9,764	8,908	9.6%	9.6%
		ILX			805	656	22.7%	22.7%	805	656	22.7%	22.7%
		NSX			31	34	-8.8%	-8.8%	31	34	-8.8%	-8.8%
		RLX / RL			119	134	-11.2%	-11.2%	119	134	-11.2%	-11.2%
		TLX			1,669	2,155	-22.6%	-22.6%	1,669	2,155	-22.6%	-22.6%

		MDX			2,968	2,968	0.0%	0.0%	2,968	2,968	0.0%	0.0%
		RDX			4,172	2,961	40.9%	40.9%	4,172	2,961	40.9%	40.9%

	Selling Days				25	25			25	25
	**** Electrified Vehicles				4,612	1,535	200.5%	200.5%	4,612	1,535	200.5%	200.5%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.

SOURCE American Honda Motor Co., Inc.

American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill

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