Acura Sales Climb 11% as American Honda Posts Strong February Results

Honda HR-V set a new February sales record, helping American Honda trucks to a 4.6% sales increase for the month. The company reported February sales for both Honda and Acura brands today.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsfoto/American Honda Motor Co., Inc.)

TORRANCE, Calif., March 1, 2019 /PRNewswire/ —

American Honda			Honda			Acura

Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
115,139	51,262	63,877	102,926	47,847	55,079	12,213	3,415	8,798
-0.4%	-6%	+4.6%	-1.6%	-5.5%	+2.1%	+11.3%	-11.7%	+23.9%

“We’re off to a good start in 2019 with notable gains for both cars and light trucks, bolstered by the arrival of our all-new Passport SUV,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “Our terrific product lineup is helping grow sales in all key segments of our business and we are achieving this success by maintaining a disciplined approach to supply and incentive spending.”

Honda	BRAND REPORT
Sales Highlights		Model Notes
Honda maintained a strong sales pace in February, with core models Accord and CR-V posting gains and HR-V setting a record, while the brand-new Passport SUV had its first full month of sales. Despite on-going sedan market headwinds, Accord gained 2.5% on sales of 20,254 units, continuing its retail sales leadership in the midsize segment. HR-V sales rose 4.4% in February on sales of 7,093 units, a new February record and its best month since the full impact of a flood that stopped production for four months last year. CR-V gained 1.7% in February, cresting 26,000 units for the month, while Pilot posted a strong month with sales of nearly 11,000 units. Sales of electrified models (over 4,500 units) remained strong with Insight topping 1,500 units to lead industry sales for dedicated hybrid models.		Honda began 2019 as the retail #1 passenger car brand in America, with Accord the retail best-selling midsize sedan for the 4^th straight month and Civic entering its 4^th year as America’s retail best-selling car.
		CR-V continues as the retail #1 CUV in America, while approaching nearly a 20% share in segment.

Acura	BRAND REPORT
Sales Highlights		Model Notes
Acura continued to gain traction as sales climbed more than 11% for the month. Acura trucks, up 24%, set a new February record. Sedans remained strong as ILX and TLX continue to outperform their segments in retail sales. RDX sales jumped 31.8% in February on sales of 4,965 units, a February record and the 9^th consecutive month of record sales. MDX had a robust month, gaining 14.9% on sales of 3,833 units. ILX sales were up 15.8%, despite inventory issues related to the ramp-up of the refreshed 2019 model.		Coming off its best year ever, the new RDX has continued as the #1 retail-seller in segment, the #2 retail-selling luxury SUV and the #3 model in all of luxury.
		Acura began 2019 with retail sales up 10% while key competitors experienced declines.

	American Honda Vehicle Sales for January 2019
		Month-to-Date				Year-to-Date
		January 2019	January 2018	DSR % Change**	MoM % Change	January 2019	January 2018	DSR % Change**	YoY % Change
	American Honda Total	106,139	104,542	1.5%	1.5%	106,139	104,542	1.5%	1.5%
	Total Car Sales	47,401	48,203	-1.7%	-1.7%	47,401	48,203	-1.7%	-1.7%
	Total Truck Sales	58,738	56,339	4.3%	4.3%	58,738	56,339	4.3%	4.3%
	Honda Total Car Sales	44,777	45,224	-1.0%	-1.0%	44,777	45,224	-1.0%	-1.0%
	Honda Total Truck Sales	51,598	50,410	2.4%	2.4%	51,598	50,410	2.4%	2.4%
	Acura Total Car Sales	2,624	2,979	-11.9%	-11.9%	2,624	2,979	-11.9%	-11.9%
	Acura Total Truck Sales	7,140	5,929	20.4%	20.4%	7,140	5,929	20.4%	20.4%
	* Total Domestic Car Sales	37,509	42,467	-11.7%	-11.7%	37,509	42,467	-11.7%	-11.7%
	Honda Division	35,004	39,622	-11.7%	-11.7%	35,004	39,622	-11.7%	-11.7%
	Acura Division	2,505	2,845	-12.0%	-12.0%	2,505	2,845	-12.0%	-12.0%
	* Total Domestic Truck Sales	56,486	56,339	0.3%	0.3%	56,486	56,339	0.3%	0.3%
	Honda Division	49,346	50,410	-2.1%	-2.1%	49,346	50,410	-2.1%	-2.1%
	Acura Division	7,140	5,929	20.4%	20.4%	7,140	5,929	20.4%	20.4%
	Total Import Car Sales	9,892	5,736	72.5%	72.5%	9,892	5,736	72.5%	72.5%
	Honda Division	9,773	5,602	74.5%	74.5%	9,773	5,602	74.5%	74.5%
	Acura Division	119	134	-11.2%	-11.2%	119	134	-11.2%	-11.2%
	Total Import Truck Sales	2,252	0	0.0%	0.0%	2,252	0	0.0%	0.0%
	Honda Division	2,252	0	0.0%	0.0%	2,252	0	0.0%	0.0%
	Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total	96,375	95,634	0.8%	0.8%	96,375	95,634	0.8%	0.8%
	ACCORD	18,786	17,677	6.3%	6.3%	18,786	17,677	6.3%	6.3%
	CIVIC	21,553	23,749	-9.2%	-9.2%	21,553	23,749	-9.2%	-9.2%
	CLARITY	1,271	853	49.0%	49.0%	1,271	853	49.0%	49.0%
	CR-Z	0	8	-100.0%	-100.0%	0	8	-100.0%	-100.0%
	FIT	1,405	2,937	-52.2%	-52.2%	1,405	2,937	-52.2%	-52.2%
	INSIGHT	1,762	0	0.0%	0.0%	1,762	0	0.0%	0.0%

	CR-V	29,152	24,326	19.8%	19.8%	29,152	24,326	19.8%	19.8%
	HR-V	5,974	6,259	-4.6%	-4.6%	5,974	6,259	-4.6%	-4.6%
	ODYSSEY	5,828	6,100	-4.5%	-4.5%	5,828	6,100	-4.5%	-4.5%
	PASSPORT	126	0	0.0%	0.0%	126	0	0.0%	0.0%
	PILOT	8,556	11,619	-26.4%	-26.4%	8,556	11,619	-26.4%	-26.4%
	RIDGELINE	1,962	2,106	-6.8%	-6.8%	1,962	2,106	-6.8%	-6.8%

	Acura Division Total	9,764	8,908	9.6%	9.6%	9,764	8,908	9.6%	9.6%
	ILX	805	656	22.7%	22.7%	805	656	22.7%	22.7%
	NSX	31	34	-8.8%	-8.8%	31	34	-8.8%	-8.8%
	RLX / RL	119	134	-11.2%	-11.2%	119	134	-11.2%	-11.2%
	TLX	1,669	2,155	-22.6%	-22.6%	1,669	2,155	-22.6%	-22.6%

	MDX	2,968	2,968	0.0%	0.0%	2,968	2,968	0.0%	0.0%
	RDX	4,172	2,961	40.9%	40.9%	4,172	2,961	40.9%	40.9%

	Selling Days	25	25			25	25
	**** Electrified Vehicles	4,612	1,535	200.5%	200.5%	4,612	1,535	200.5%	200.5%

* Honda and Acura vehicles are made of domestic & global sourced parts

** Daily Selling Rate

**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.

SOURCE American Honda Motor Co., Inc.

Acura Sales Climb 11% as American Honda Posts Strong February Results

Related Documents

Related Links