BMW
The Bavarian car manufacturer had already signed a preliminary contract with the German record champions.
Munich carmaker BMW is not the competitor Audi as a major sponsor of the Bundesliga football team FC Bayern Munich replace. “BMW will not sponsor Bayern” said a company spokesman for the newspaper “Die Welt”, The club wanted to prematurely from the 2025 ongoing contract with Audi get off and had already signed a preliminary contract with BMW, Now Audi has increased its financial commitment to the football club but significantly, the newspaper.
Also the FC Bayern Munich confirmed the termination of the sponsor negotiations with the Munich car manufacturer. As the German football champion announced on Saturday evening, he has told representatives of BMW, “that he breaks off talks about a possible sponsorship partnership due to lack of trust.”
These meetings took place according to the club already on 8 May. “About the reasons for this decision, Bayern wants to keep quiet at present,” it said in the statement.
FC Bayern was represented at the meeting by the chairman of the supervisory board Uli Hoeneß, the deputy supervisory board chairman Herbert Hainer, as well as the chairman of the board Karl-Heinz Rummenigge. On the part of BMW, Harald Krüger (Chairman of the Board), Dr. Nicolas Peter (Chief Financial Officer) and Pieter Nota (Chief Sales Officer and BMW Brand).
Current club events
Monday, 20.05.19, 09:30 Bonn: Handelsblatt Energy Boot Camp
Thursday, 23.05.19, 18:30 Stuttgart: Partner event “Retail 4.0 – Trade in Transition”
Tuesday, 04.06.19, 18:00 Bochum: Investment Live: Meet & Greet with Markus Koch
Wednesday, 19.06.19, 10:30 Dresden: Morals & Machines 2019
Wednesday, 25.09.19, 08:30 Düsseldorf: Campus for Corporate Transformation 2019
In March it was reported that BMW from 2025 Audi will replace as sponsor and shareholder. The “Manager Magazin” quoted then FC Bayern Supervisory Board member Edmund Stoiber with the words: “Both sides have signed a letter of intent last year.”
Accordingly, should BMW Sign a ten-year sponsorship agreement and Audi buy the 8.33 percent stake in FC Bayern München AG. Overall, BMW should pay for 800 million euros to the German football champion – it is now but nothing.
Audi was in 2011 for 90 million euros at FC Bavaria Munich, the sponsorship agreement runs until 2025. As the third external shareholder next to Audi and adidas In 2014, Allianz, as the namesake of the stadium, had a stake of 8.33 percent in FC Bayern. At that time, the football club was valued at 1.3 billion euros. According to the “Forbes” list of 2018, the market value has now doubled to 2.6 billion euros.
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