MunichWhat a final: With a big chest the FC took Bavaria on Saturday the seventh championship in a row. Tears of emotion flowed on the VIP stand: When Franck Ribéry scored his farewell goal in his last game for Bayern, Bayern president Uli Hoeneß could no longer hide his feelings. And if anyone had any doubts about this weekend, who governs the largest and best football club in the republic, that was taught again this Saturday afternoon a better thing.
As so often everybody is allowed to play, but in the end Uli Hoeneß and Bayern München win.
This also applies to the lucrative business around sponsoring at FC Bayern. But here Hoeness acts less emotionally, here the profit counts. No other German football club has managed to tap the marketing budgets of the economy as skilfully as the Munich with the sideline sausage manufacturer Hoeneß at the top.
With the alliance, adidas and the VW-Daughter Audi Three Dax companies have participated in FC Bayern with just over eight percent. The Deal with Audi is by far the smartest for Bayern, because he plays with the irrational rivalry in the German auto industry.
That the VWSubsidiary has been a shareholder and main sponsor of the city’s largest advertising media since 2011, the BMWManager in Munich for years. When BMW In 2016, with its employees celebrated the company anniversary in the Allianz Arena, had to be pasted everywhere in the stadium, the logo of the competitor.
Hoeneß masters this field masterfully: he dribbles with the sponsors at will. Since the fall of 2018, BMW is toying openly with the entry. They had been asked by FC Bayern, rumored in circles of the Munich carmaker. The FC Bayern AG was dissatisfied with the sponsoring partner from Ingolstadt, whose reputation has suffered in the diesel scandal.
Different reasons for the demolition
At the balance sheet press conference in March 2019, BMW marketing director Pieter Nota saw himself shortly before the finish line. Bayern is a highly attractive brand with global appeal, said Nota. The BMW managers wanted to beat their rivals Audi to buy out from the current contract until 2025.
Also Markus Söder answered from the sidelines. “The dream wedding fits perfectly: two world brands that stand for successful Bavaria. This is the new strong sense of Bavaria, “rejoiced the Prime Minister. BMW should pay up to 800 million euros for the years 2025 to 2035. A sum that neither Bayern nor BMW confirmed.
But the cheerful Bavarian feeling is now nothing. At a meeting on 8 May between Uli Hoeneß and Karl-Heinz Rummenigge on the one hand and the BMW boards Pieter Nota and Nicolas Peter on the other side, it came to a scandal. Bayern have informed the representatives of BMW, “that he due to lack of trust the Discussions about a possible sponsoring partnership Cancel ‘.
Different explanations circulate about the true cause of the demolition. Hoeneß, who apparently was behind Audi’s back with BMW, had been put off by the Munich car maker, is a version of the story.
The other version goes like this: While Hoeneß publicly negotiated with BMW, he also kept Audi and Volkswagen on the reserve bench.
Both versions and the details are heavily controversial. What is certain is that Hoeneß, VW boss Herbert Diess and Audi boss Bram Schot met after the termination of the BMW negotiations. It is also certain that it will not be cheaper for Audi after 2025.Uli Hoeneß, however, can calmly plan the future. In addition to the German championship title for the seventh time in a row, he can rely on a well-rehearsed sponsor who will thankfully pay more in the future.
More: German football has a problem with morale and management. Football officials lack the ethical compass when dealing with money.
*/
]]>
The most important news every morning in your inbox.