sony has partnered with yamaha to create an autonomous cart concept that double’s up as a mobile advertising board. the SC-1 sociable cart is designed for entertainment purposes including theme parks, golf courses and ‘commercial facilities.’
the all-electric cart seats five people and reaches a top speed of 12mph. replaceable batteries and uses additional image sensors to improve its situational awareness. the SC-1 fuses yamaha motor’s autonomous driving technology and sony’s entertainment imaging technology.
it features several ultra-high sensitivity image sensors and cameras on board to read its surrounding, allowing for safe operation. these sensors and cameras combined with the high-resolution display installed inside the vehicle allow the passengers to see their surroundings at night even without the need for headlights.
images courtesy of yamaha
inside, a 49-inch 4k monitor on the inside provides a mixed reality view of the world, while four 55-inch 4k displays on the outside show passers-by ads and other material. using artificial intelligence, the cart can determine certain demographics of passers-by and optimize promos based on factors like age and gender.
the SC-1 sociable cart also features a 2D LiDAR system and ultrasonic sensors on-board, which work to accumulate travel data for deep learning analysis. this will support optimized driving and ensure a safer travel experience. furthermore, it is equipped with hydraulic disc brakes at all four wheels, double wishbone suspension to the front and link-type suspension at the back.
the two companies expect to use the sociable cart for services in japan sometime in 2019 or by march 2020.
project info
company: yamaha / SONY
model: SC-1 cart
kieron marchese I designboom
aug 26, 2019