American Honda set multiple all-time sales records in August, smashing previous bests in overall vehicle and truck sales, overall Honda brand and truck sales, plus all-time bests for Honda CR-V which totaled a remarkable 44,235 sales for the month.
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Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsfoto/American Honda Motor Co., Inc.)
TORRANCE, Calif., Sept. 4, 2019 /PRNewswire/ —
American Honda
Honda
Acura
Total
Cars
Trucks
Total
Cars
Trucks
Total
Cars
Trucks
173,993
76,538
97,455
158,804
72,784
86,020
15,189
3,754
11,435
+17.6%
+19.8%
+16%
+19.6%
+19.6%
+19.5%
+0.8%
+24%
-5.1%
“At a time of great change in our industry with the growth of light truck sales and introduction of new technologies, it’s gratifying to see American Honda post an all-time best sales month based on great products and maintaining a disciplined approach to the market,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. “The month of August 2019 demonstrates that the success of the Honda and Acura brands, and our timeless focus on the customer, continue to resonate in the marketplace.”
Honda
BRAND REPORT
Sales Highlights
Model Notes
It was an especially hot August for Honda as the brand set four all-time monthly sales records, including overall brand, total trucks, and model bests for CR-V and Passport. The Honda Civic and Accord also represented a dynamic duo to continue as industry leaders among passenger cars.
The Honda brand made company sales history with its best month ever, gaining a robust 19.6% on sales of 158,804 vehicles in August.
Honda trucks scored a best-ever month, gaining 19.5% as CR-V (+ 27.8%) and Passport each set all-time monthly records. HR-V had best Aug. (+4%).
Honda cars also enjoyed a hot August, with Civic (+25.8%) and Accord (+14.3%) each topping 30,000 units in sales, and Fit gaining 58.2%.
Electrified vehicle sales again topped 6,000 units, with Accord Hybrid leading the brand with 2,629 sales, a gain of 56.5% for the month.
Honda electrified vehicle sales are on track for a second consecutive record year and double-digit YoY sales increases on the strength of the Accord Hybrid and Insight sedans.
Celebrating its 25th anniversary, the U.S.-made Odyssey has gained over four points of retail share in 2019 and is quickly approaching 40% of all minivan sales en route to being the #1 minivan in America for a decade.
Acura
BRAND REPORT
Sales Highlights
Model Notes
Acura sales were strong in August, with cars setting the pace for monthly gains, led by the gateway model ILX sedan, and truck sales remaining robust, with RDX and MDX combining for more than 10,000 units.
ILX sales in August were the best of any month since April 2016, jumping 57.8% on sales of 1,439 vehicles.
Acura’s mid-size luxury sedan, the TLX, gained 17.5% on sales of 2,252.
Acura truck sales were also strong in August, with both RDX and MDX grabbing more than 5,000 sales each for the month.
With AcuraWatch® safety and driver-assistive features standard on Acura sedans and SUVs, RDX is the retail #1 compact luxury SUV and #1 on Motor Trend’s list of safest luxury SUVs of 2019.
TLX is out-retailing Audi A4 and key competitors from Lexus, Volvo, and Alfa Romeo, with some using heavy fleet sales to boost their total sales.
American Honda Vehicle Sales for August 2019
Month-to-Date
Year-to-Date
August
2019
August
2018
DSR** %
Change
MoM %
Change
August
2019
August
2018
DSR** %
Change
YoY %
Change
American Honda Total
173,993
147,903
13.4%
17.6%
1,092,284
1,074,329
1.2%
1.7%
Total Car Sales
76,538
63,876
15.5%
19.8%
495,644
496,735
-0.7%
-0.2%
Total Truck Sales
97,455
84,027
11.8%
16.0%
596,640
577,594
2.8%
3.3%
Honda
Total Car Sales
72,784
60,849
15.3%
19.6%
467,901
467,206
-0.3%
0.1%
Honda
Total Truck Sales
86,020
71,982
15.2%
19.5%
522,668
506,151
2.8%
3.3%
Acura
Total Car Sales
3,754
3,027
19.6%
24.0%
27,743
29,529
-6.5%
-6.0%
Acura
Total Truck Sales
11,435
12,045
-8.5%
-5.1%
73,972
71,443
3.0%
3.5%
* Total Domestic Car Sales
67,340
49,711
30.6%
35.5%
415,348
414,473
-0.3%
0.2%
Honda Division
63,624
46,867
30.9%
35.8%
388,358
386,197
0.1%
0.6%
Acura Division
3,716
2,844
26.0%
30.7%
26,990
28,276
-5.0%
-4.5%
* Total Domestic Truck Sales
95,452
84,027
9.5%
13.6%
577,425
577,594
-0.5%
-0.0%
Honda Division
84,017
71,982
12.6%
16.7%
503,453
506,151
-1.0%
-0.5%
Acura Division
11,435
12,045
-8.5%
-5.1%
73,972
71,443
3.0%
3.5%
Total Import Car Sales
9,198
14,165
-37.4%
-35.1%
80,296
82,262
-2.9%
-2.4%
Honda Division
9,160
13,982
-36.8%
-34.5%
79,543
81,009
-2.3%
-1.8%
Acura Division
38
183
-80.0%
-79.2%
753
1,253
-40.2%
-39.9%
Total Import Truck Sales
2,003
0
0.0%
0.0%
19,215
0
0.0%
0.0%
Honda Division
2,003
0
0.0%
0.0%
19,215
0
0.0%
0.0%
Acura Division
0
0
0.0%
0.0%
0
0
0.0%
0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total
158,804
132,831
15.3%
19.6%
990,569
973,357
1.3%
1.8%
ACCORD
30,558
26,725
10.3%
14.3%
184,137
189,942
-3.5%
-3.1%
CIVIC
34,808
27,677
21.3%
25.8%
233,147
230,230
0.8%
1.3%
CLARITY
914
1,689
-47.8%
-45.9%
8,811
11,114
-21.1%
-20.7%
CR-Z
0
1
-100.0%
-100.0%
2
35
-94.3%
-94.3%
FIT
4,027
2,545
52.6%
58.2%
24,561
31,427
-22.2%
-21.8%
INSIGHT
2,477
2,212
8.0%
12.0%
17,243
4,458
284.9%
286.8%
CR-V
44,235
34,610
23.2%
27.8%
254,835
247,034
2.7%
3.2%
HR-V
9,730
9,361
0.2%
3.9%
62,786
64,001
-2.4%
-1.9%
ODYSSEY
10,190
9,887
-0.6%
3.1%
66,801
70,411
-5.6%
-5.1%
PASSPORT
4,182
0
0.0%
0.0%
22,233
0
0.0%
0.0%
PILOT
14,381
15,332
-9.6%
-6.2%
94,707
104,437
-9.8%
-9.3%
RIDGELINE
3,302
2,792
14.0%
18.3%
21,306
20,268
4.6%
5.1%
Acura Division Total
15,189
15,072
-2.8%
0.8%
101,715
100,972
0.2%
0.7%
ILX
1,439
912
52.1%
57.8%
9,619
7,312
30.9%
31.6%
NSX
25
15
60.7%
66.7%
186
111
66.8%
67.6%
RLX / RL
38
183
-80.0%
-79.2%
753
1,253
-40.2%
-39.9%
TLX
2,252
1,917
13.3%
17.5%
17,185
20,853
-18.0%
-17.6%
MDX
5,976
6,252
-7.8%
-4.4%
33,398
32,544
2.1%
2.6%
RDX
5,459
5,793
-9.1%
-5.8%
40,574
38,899
3.8%
4.3%
Selling Days
28
27
206
205
**** Electrified Vehicles
6,305
5,884
3.3%
7.2%
44,096
27,292
60.8%
61.6%
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.
SOURCE American Honda Motor Co., Inc.
