For Peugeot, Fiat Chrysler Deal Could Open the U.S. Market—Again – The Wall Street Journal

Peugeot boss Carlos Tavares likes to point out the last time the French car maker made a splash in the U.S.: in 1919, when Peugeot won its last Indy 500.

Peugeot pushed hard in the 1980s to sell its cars to Americans, but the brand never took off. At one point, it became the butt of jokes on Car Talk, the radio program popular at the time with auto enthusiasts. Peugeot pulled out of the market altogether almost 30 years ago.

Mr….

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