Under the sign of the dragon and its dynamic orange colour, in a flash the facade of Peugeot Avenue Paris is transformed into the commercial for the new PEUGEOT 208. With its new Magnetic Energy animation, PEUGEOT’s flagship showroom on the Champs-Elysées invites its thousands of visitors to stir the energy within them… thanks to the new PEUGEOT city car!
For its summer animation, Magnetic energy, it is the new PEUGEOT 208 launched mid-June in France takes over at Peugeot Avenue Paris. The two vehicles on show highlight two of the launch colours, the dynamic Orange Power and a textured finish, unprecedented on a production vehicle, Ice Silver, with an appearance that is both matt and satin.Magnetic energy, is also an unprecedented animation for visitors to see: through a two-way mirror, the friendly dragon from the PEUGEOT 208 advertisement responds to visitors, inviting them to interact with it. Three scenarios are offered to the participant, who can choose to receive an animated GIF lasting a few seconds by email, that they can share on Facebook or Instagram.Magnetic energy, this is also the PEUGEOT Quartz, one of the flagship show cars at the Paris Motor Show, which adopts a new blue and grey livery emphasising the lines of this ultra-sporty SUV. The application of sporty cues is original, both on the outside and in the cabin, thanks to a visionary i-Cockpit of spectacular design and the introduction of raw, natural and ultra-technological materials: basalt stone, textiles obtained by digital weaving …The Magnetic energy animation continues until 6 September. Peugeot Avenue Paris : 136 avenue des Champs Elysées – 75008 Paris#PeugeotAvenue