@Tata-JLR: JAGUAR LAND ROVER ACQUIRES ALL-TERRAIN PERFORMANCE SPECIALIST BOWLER

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world’s SUV sectors, with 80 per cent of this model range exported to over 100 countries.

About Special Vehicle Operations

Special Vehicle Operations is a specialist team of Jaguar and Land Rover designers, engineers and technicians dedicated to amplifying the performance, luxury and capability attributes of Jaguar and Land Rover vehicles:

 

SV designs, engineers and produces high specification SV-branded Jaguars and Land Rovers, amplifying key characteristics including performance and luxury.

Vehicle Personalisation undertakes bespoke commissions, one-off vehicles and is responsible for Jaguar Land Rover’s vehicle accessories and Premium Palette paint.

Classic is the official source of authentic cars, expert services, genuine parts and unforgettable experiences for classic Jaguar and Land Rover enthusiasts worldwide.

Bowler, which comprises the businesses of Bowler Brands Limited, Bowler Motor Sport Limited and Bowler Manufacturing Limited, manufactures all-terrain performance cars and rally raid vehicles. Wilkin Chapman Business Solutions Ltd assisted with the transaction via the Administration of the previous Bowler companies.

See: https://www.landrover.com/special-vehicle-operations/special-vehicles.html 
https://www.landrover.com/explore-land-rover/land-rover-classic/index.html

Bowler’s motorsport heritage

1985 Drew Bowler begins making and selling competitive safari and trials cars from his home in Derbyshire

1991 Drew Bowler wins ARC National Comp Safari

2000 Bowler first competes in world-famous Dakar Rally in Africa, and races in central Europe

2004 Bowler vehicle wins British Hill Rally Championship

2005 Bowler’s largest ever Dakar entry means it’s the second largest factory team, and has highest finisher rate

2006 Bowler vehicles win both the British Baja National Championship and the French Baja

2012 Bowler agrees formal brand partnership with Land Rover across sponsorship, marketing and engineering

2014 Defender Challenge launched to prepare competitors for Dakar. Bowler moves into new production facility

2016 CSP development begins. Company founder Drew Bowler sadly passes away in November

2018 Bowler vehicles claim first, second and fourth overall on Tuareg Rallye. Military CSP concept debuts

2019 Jaguar Land Rover acquires Bowler

Land Rover Channels

Facebook: http://www.facebook.com/LandRover

Twitter: http://twitter.com/LandRover

Instagram: http://instagram.com/LandRover

YouTube: http://www.youtube.com/LandRover

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