CHERRY HILL, N.J., March 1, 2018 /PRNewswire/ —
Best February ever – monthly sales increase 3.8 percent over February 2017
75 consecutive months of yearly month-over-month growth
Best February ever for Crosstrek and Outback
48 consecutive months of more than 10,000 Outbacks sold
55 consecutive months of more than 10,000 Foresters sold
Subaru of America, Inc. Announces February Sales
Subaru of America, Inc. today reported 47,249 vehicle sales for February 2018, a 3.8 percent increase over February 2017, and the best February in the history of the company. These results continue the company’s sales momentum from 2017 where Subaru achieved nine consecutive years of record sales and exceeded 647,000 annual sales – a first in company history.
February marked the 48th consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek and Outback sales were notably strong as each model achieved its best February ever. Crosstrek and Outback sales for February 2018 increased 60.7 percent and 4 percent, respectively, over the same month in 2017. Earlier this month, the 2018 Subaru Crosstrek was awarded “Best Compact SUV/Crossover” in Kelley Blue Book’s annual 5-Year Cost to Own Awards.
“During February, the Subaru brand celebrated its 50th year in the United States and our retailers joined in our golden jubilee anniversary by establishing yet another sales record,” said Thomas J. Doll, President and COO. “Special thanks to our customers, retailers, distributors and all of our colleagues who have been on this epic journey with us and for joining us as we embark on our next 50 years.”
“The Crosstrek continues to exceed expectations and will continue to deliver impressive results as its availability improves,” said Jeff Walters, senior vice president of sales. “Based on initial pre-orders, the Subaru Ascent, arriving this summer, will be our next success story bringing new customers the best in safety and versatility.”
Carline
Feb-18
Feb-17
% Chg
Feb-18
Feb-17
% Chg
MTD
MTD
MTD
YTD
YTD
YTD
Forester
11,640
12,820
-9.2%
22,488
25,673
-12.4%
Impreza
5,130
5,826
-12.0%
10,481
10,931
-4.1%
WRX/STI
2,244
2,498
-10.2%
4,163
4,640
-10.3%
Legacy
3,319
3,924
-15.4%
6,607
7,806
-15.4%
Outback
14,021
13,477
4.0%
27,300
26,663
2.4%
BRZ
270
344
-21.5%
505
548
-7.9%
Crosstrek
10,625
6,611
60.7%
20,062
13,118
52.9%
TOTAL
47,249
45,500
3.8%
91,606
89,379
2.5%
About Subaru of America, Inc. Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do. For additional information visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.
Michael McHaleSubaru of America, Inc.856-488-3326mmchale@subaru.com
Diane AntonSubaru of America, Inc. 856-488-5093danton@subaru.com
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SOURCE Subaru of America, Inc.