January 3, 2020 , Windsor, Ontario – FCA Canada closed the fourth quarter of 2019 with a significant sales increase of 14 per cent. For the full year, 223,101 vehicles were sold, with Ram brand leading the charge, achieving six-figure sales.
“The fourth-quarter and full-year sales results for 2019 reinforce the particular strengths of our Ram and Jeep® brands,” said Reid Bigland, FCA Canada President and CEO. “It’s our focus on building great products that have delivered not only Ram brand’s second best sales year on record, but also the best year ever for Jeep products like the legendary Wrangler and Grand Cherokee.”
Sales Highlights
The fourth quarter of 2019 represented a 27 per cent sales increase for Ram brand. Sales were 22,452, as compared with sales of 17,702 in the same period of 2018.
Within the brand, total Ram pickup truck sales totaled 21,439, an increase of 28 per cent over the fourth quarter of the prior year.
For 2019 calendar year, total Ram brand sales rose 14 per cent, notably cresting 101,000 units, leading to the aforementioned second best sales year on record.
For Jeep brand, the final three months of 2019 were highlighted by a sales increase of 10 per cent, totaling 13,767 units. This was led by the iconic Jeep Wrangler, up 57 per cent for a new fourth-quarter record.
Two multi-award-winning Jeep products also set record calendar-year sales: Jeep Grand Cherokee saw its sales rise 38 per cent to 19,459 units, versus 14,104 in 2018, and the iconic Jeep Wrangler grew its annual sales by 4 per cent to 25,659 units.
SALES CHART
Canada Sales Summary OCTOBER-DECEMBER 2019
| Q4 Sales | Vol % | CYTD Sales | Vol % | |||
| Model | Curr Yr | Pr Yr | Change | Curr Yr | Pr Yr | Change |
| Compass | 1,218 | 1,483 | -18% | 7,652 | 9,433 | -19% |
| Patriot | 0 | 0 | #DIV/0! | 0 | 2 | -100% |
| Wrangler | 5,205 | 3,307 | 57% | 25,659 | 24,616 | 4% |
| Gladiator | 770 | 0 | #DIV/0! | 1,950 | 0 | #DIV/0! |
| Cherokee | 2,375 | 3,615 | -34% | 14,687 | 22,246 | -34% |
| Grand Cherokee | 4,092 | 3,942 | 4% | 19,459 | 14,104 | 38% |
| Renegade | 107 | 193 | -45% | 664 | 1,193 | -44% |
| JEEP BRAND | 13,767 | 12,540 | 10% | 70,071 | 71,594 | -2% |
| 300 | 123 | 262 | -53% | 1,949 | 3,512 | -45% |
| 200 | 0 | 0 | #DIV/0! | 1 | 0 | #DIV/0! |
| Pacifica | 609 | 670 | -9% | 3,731 | 5,997 | -38% |
| CHRYSLER BRAND | 732 | 932 | -21% | 5,681 | 9,509 | -40% |
| Dart | 0 | 0 | #DIV/0! | 1 | 4 | -75% |
| Charger | 164 | 560 | -71% | 3,425 | 4,918 | -30% |
| Challenger | 182 | 308 | -41% | 2,041 | 2,274 | -10% |
| Viper | 1 | 3 | -67% | 2 | 9 | -78% |
| Journey | 201 | 766 | -74% | 2,184 | 5,779 | -62% |
| Caravan | 5,166 | 4,802 | 8% | 27,382 | 32,266 | -15% |
| Durango | 1,538 | 1,082 | 42% | 9,220 | 6,950 | 33% |
| DODGE BRAND | 7,252 | 7,521 | -4% | 44,255 | 52,200 | -15% |
| Ram P/U | 21,439 | 16,755 | 28% | 96,763 | 84,876 | 14% |
| ProMaster Van | 969 | 805 | 20% | 4,483 | 4,165 | 8% |
| ProMaster City | 44 | 142 | -69% | 725 | 543 | 34% |
| RAM BRAND | 22,452 | 17,702 | 27% | 101,971 | 89,584 | 14% |
| Giulia | 44 | 77 | -43% | 242 | 510 | -53% |
| Alfa 4C | 3 | 7 | -57% | 39 | 50 | -22% |
| Alfa Stelvio | 114 | 127 | -10% | 458 | 843 | -46% |
| ALFA BRAND | 161 | 211 | -24% | 739 | 1,403 | -47% |
| 500 | 20 | 38 | -47% | 117 | 270 | -57% |
| 500L | 0 | 1 | -100% | 12 | 13 | -8% |
| 500X | 13 | 10 | 30% | 50 | 79 | -37% |
| Spider | 30 | 50 | -40% | 205 | 285 | -28% |
| FIAT BRAND | 63 | 99 | -36% | 384 | 647 | -41% |
| TOTAL FCA CANADA | 44,427 | 39,005 | 14% | 223,101 | 224,937 | -1% |
About FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 94th anniversary in 2019. FCA Canada is a wholly owned subsidiary of FCA US LLC, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA Canada has approximately 440 dealers and sells Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid and Dodge Grand Caravan (Windsor), Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.
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