Toyota Safety Sense is a preventive safety package introduced in 2015. Using accident data from Japan, the United States, and Europe, it comprises three core functions that help avoid or mitigate damage and injury from serious traffic accidents: Pre-Collision System (PCS), Lane Departure Alert (LDA), and Automatic High Beam (AHB).
Toyota’s goal is to completely eliminate traffic fatalities and injuries. To this end, Toyota has continued to develop Toyota Safety Sense since its introduction based on a two-pronged approach of further popularizing the package and of bolstering its adaptability to traffic accidents involving fatalities and injuries.
- By the end of 2017, Toyota had successfully equipped almost all passenger cars in Japan, the U.S., and Europe with Toyota Safety Sense.
- Toyota launched the second-generation Toyota Safety Sense in 2018. Due to the enhanced recognition capabilities of its sensors, this new generation is able to detect pedestrians at night, and cyclists crossing the street during the day. Toyota also strengthened the system’s advanced driving support functions through the adoption of Lane Tracing Assist (LTA). The new Yaris, which goes on sale in February, will be equipped with a pre-collision safety system that additionally prevents collisions and reduces damage at intersections, by detecting oncoming cars when turning right, and by detecting oncoming pedestrians crossing the street when turning right or left.
With regard to further popularizing the package, at present a total of 4.3 million units in Japan, and a total of more than 16 million units in 108 countries and regions across the world, have been fitted with Toyota Safety Sense.
For further information on the launch and development of Toyota Safety Sense, please see this news release.
As far as bolstering its adaptability to traffic accidents involving fatalities and injuries, Toyota intends to further improve the system’s functions. More specifically, several of the functions adopted in the Lexus Safety System +A, the advanced safety package that was equipped to the Lexus LS in 2017, will be added to Toyota Safety Sense.