Buick Redefines Luxury MPVs, Adding New Members to Popular GL8 Avenir Family
2020-03-09
SHANGHAI — Buick today announced that it is adding four-seat and six-seat variants to its popular GL8 Avenir multi-purpose vehicle (MPV) portfolio in China. Along with an upgraded seven-seat variant, they will give Buick the freshest lineup in the luxury MPV segment.
“The newest members of the Avenir family push the boundary of the brand’s attainable luxury,” said Molly Peck, executive director of Buick Sales and Marketing at SAIC-GM. “They demonstrate our focus on offering tailored solutions for our local customers and will further solidify Buick’s leading position in the luxury MPV segment in China.”
The four-seat variant will become the new flagship model for the GL8 Avenir nameplate. It builds on the design philosophy of the GL8 Avenir concept MPV shown at Auto Shanghai 2019, presenting classic luxury in an innovative way. The cabin layout provides unprecedented roominess and comfort in its segment.
All new GL8 Avenir family members also offer significant technology upgrades, leveraging GM’s global resources and strong local expertise. In addition, they showcase Buick’s excellence in sculptured design, purposeful innovation and refined precision.
The GL8, which debuted in 2000, is Buick’s most enduring nameplate in China. The Avenir sub-brand was introduced in China on the GL8 in 2016. It represents the highest expression of Buick luxury backed by segment-leading customer service.
Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury in North America and China. Buick has sold over 10 million vehicles in China since its introduction by SAIC-GM in 1998. More information about Buick vehicles in China is available at www.Buick.com.cn.
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