Buick Launches Refreshed Sedan Family Featuring Expressive Design, Spirited Performance and New Technology
2020-04-30
SHANGHAI – Buick strengthened its sedan portfolio in China this evening with the launch of five new and enhanced sedans. The livestreamed event introduced the new-generation Regal GS upper-medium sports sedan, new Verano GS midsize sports sedan, 2021 Excelle GT family sedan with mild hybrid technology, and optimized LaCrosse premium sedan and LaCrosse Avenir flagship sedan.
“Buick is on a fast track in upgrading its products and enhancing the brand to support its ongoing growth in China,” said Molly Peck, executive director of Buick Sales and Marketing at SAIC-GM.
“Our refreshed lineup covers multiple sedan segments that will enable Buick to be an even stronger player. It exemplifies the brand’s expertise in offering stylish and desirable sedans that meet customers’ diverse lifestyle needs and personalized preferences.”
The five models are available in nine variants with a price from RMB 119,900 to RMB 289,800.
New-generation Buick Regal GS
Buick’s sporty and dynamic GS sub-brand is building on its 55-year heritage with the arrival of two new models.
The new-generation Regal GS upper-medium sports sedan lives up to its name, with a sporty feel along with sculpted and aesthetic features that include a redesigned sport mesh grille, distinct lower rocker panels with a piano black finish and front air scoops accented in brushed satin.
It also comes with new daytime running lights that in combination with spread-wing chrome-plated trim create a visually wider stance. New Matrix Pixel LED headlamps have 10 lighting modes and support Adaptive Driving Beam technology to ensure extra safety.
The Regal GS provides a spirited and efficient ride with robust power and torque courtesy of GM’s eighth-generation Ecotec 2.0T engine and nine-speed Hydra-Matic transmission. The model delivers maximum power of 174 kW and maximum torque of 350 Nm. It accelerates from 0 to 100 km/h in 7.2 seconds. Fuel economy has been improved 11% to 6.6 liters/100 kilometers. Additionally, the model is equipped with electronic transmission range selection (ETRS) technology for the first time to deliver fun and agile handling.
The Regal GS also comes with Buick’s eConnect 2.5 connectivity technology. The system seamlessly integrates Baidu’s cloud-based AI system for the first time, creating a convenient and intuitive experience with features such as AI voice assistance and the wireless Apple CarPlay function.
New Buick Verano GS
The new Verano GS midsize sports sedan is the newest member of the GS lineup. Featuring sleek and sporty GS styling, the model is designed to attract younger trendsetting individuals looking for a dynamic driving experience.
The Verano GS sedan has a powerful appearance. Its new horizontal chrome bar connects the Buick tri-shield emblem with its wing-shaped headlights. The sporty body kit includes a more aggressive lower front fascia, a darkened sunroof and window frames, an exclusive rear spoiler and 17-inch five-spoke black sporty utility wheel hubs with brake calipers available in the contrasting red color.
Inside the driver-focused cockpit, the racing-inspired front seats are covered in black perforated suede leather with contrasting red stitching. Carbon fiber patterned trim and the signature GS badge on the headrests add to the sophistication and uniqueness.
The Verano GS sedan delivers more precise handling through tailored chassis enhancement. It also benefits from GM’s latest Ecotec 1.3T intelligent direct injection turbocharged engine and an all-new continuously variable transmission (CVT). The model generates maximum power of 121 kW and maximum torque of 240 Nm while providing improved fuel consumption of 5.5 liters/100 kilometers.
The Verano GS sedan is equipped with extensive intelligent connectivity technology, including an 8-inch touchscreen and over-the-air update functionality, to cater to younger customers’ preferences. It is complemented by an array of advanced safety technology such as Curve Brake Control, Automatic Parking Assist and Lane Keep Assist.
2021 Buick Excelle GT Mild Hybrid Variant
The 2021 Excelle GT family sedan leverages GM’s electrification expertise, offering advanced mild hybrid technology for the first time.
Its 1.3L dual-turbo Ecotec engine is supported by a mild hybrid system with a 48V electric motor and 48V battery in addition to battery management and control modules.
The hybrid system enables faster and smooth acceleration while providing a quiet and more efficient driving experience with the addition of the regenerative braking, start-stop, e-assist and intelligent charging functions. The result is fuel consumption as low as 5.3 liters/100 kilometers.
The 2021 Excelle GT comes with an eight-year/160,000-kilometer warranty for major engine and transmission parts. Like all other new and enhanced Buick sedan models, it meets the China 6 B emission standard.
Optimized Buick LaCrosse and LaCrosse Avenir
The segment-leading LaCrosse premium sedan and LaCrosse Avenir flagship sedan have been optimized to enhance comfort and safety to meet the expectations of social elites.
Both models have improved spaciousness in the second-row seats, an enlarged panoramic sunroof and a standard nanometer-grade PM2.5 air filter. The LaCrosse is now also available with the Air Quality System and Anion purifier.
The LaCrosse Avenir is further enhancing its appeal with the addition of dedicated customer programs such as exclusive door-to-door service.
Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury in North America and China. Buick has sold over 10 million vehicles in China since its introduction by SAIC-GM in 1998. More information about Buick vehicles in China is available at www.buick.com.cn.
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