The 3rd generation All-new G80 has been launched.
Introducing The All-new G80 that opened a new era for GENESIS sedans.
The G80 has begun a new journey equipped with cutting-edge technologies for safety and a number of other various new features, striking a perfect balance of elegance and harmony.
Until now, the G80 has introduced GENESIS’ unique heritage from the first generation BH which marked the beginning of GENESIS to the 3rd generation, The All-new G80, which has established the current GENESIS brand identity. Explore the G80’s transformation and The All-new G80’s unique appeal.
The chronicle of G80 from its debut to the 3rd generation
1st generation (BH) – Birth of a great new sedan (2008-2012)
Code-named BH, the first GENESIS sedan marked the beginning of a new luxury brand with the name “GENESIS.” It received rave reviews for its fresh design elements such as sleek profile, large wheels, and extra-wide tail lamps that resembled a bird’s open wings and high build quality. In 2010, BH made a surprise appearance in Christopher Nolan’s hit film .
2nd generation (DH) – Stronger and Safer (2013-2015)
DH was praised for its sleek yet majestic design building on Hyundai Motor’s ”Fluidic Sculpture” design philosophy but in a more simplified manner. It was also equipped with a number of new advanced features such as HTRAC which enhances vehicle stability on slippery and curved roads and advanced smart cruise control which maintains a safe distance from the vehicle ahead. Vehicle body rigidity was also improved significantly with the use of advanced high-strength steel at 51.5%.
Facelifted G80 – Making a fresh leap forward as a new brand (2016-2019)
The facelifted G80 had a more luxurious and masculine design, with new features such as Highway Drive Assist and Driver Attention Alert. The Lambda engine was significantly improved for better performance and higher fuel efficiency. It attracted a lot of attention with its advanced features, exquisite and luxurious design and unparalleled customer care service.
The 3rd generation All-new GENESIS G80 – The ultimate luxury sedan that defines the GENESIS brand
The All-new GENESIS G80 is 35mm wider and 15mm lower than the previous model, adding up to more aesthetically pleasing body proportions for a rear-wheel drive sedan. The crest grille and quad lamps, which are the signature design elements, add a majestic and luxurious flair to the G80’s design. The parabolic lines along the side of the vehicle body give it an elegant look, usually found on classic cars.
The All-new GENESIS G80 is not just about great design. Built on the 3rd generation rear-wheel drive platform, it has a low center of gravity with a larger cabin space and increased vehicle stability compared to its predecessor. Furthermore, the use of lightweight aluminum has increased to 19% for improved fuel efficiency. 2.5-liter and 3.5-liter gasoline turbo engines and a 2.2-liter diesel engine offer dynamic yet refined performance.
Packed with advanced technologies and convenience features,
unique charms only found in The All-new GENESIS G80
Exterior design with dynamic elegance
The crest grille and quad lamp, signature design elements of the GENESIS brand, creates a modern image while the parabolic lines and athletic power line respectively add elegance and a dynamic look.
Relaxing interior with the beauty of empty space
The spacious cabin is inspired by the ”beauty of empty space” design philosophy with the control interface layout optimized for maximum driver convenience. In addition, the room mirror is downsized, and the dashboard is placed lower for a ”panoramic view.
“The new model looks like it will make a significant jump upmarket, as evidenced by its bold exterior styling that incorporates the Genesis brand’s signature pentagonal grille and similar headlights and taillights as the GV80.” , American automotive magazine
Driving performance completed with a new turbo engine and control technology
The three engine choices for G80 are 2.5-liter gasoline turbo (Max. power 304 hp, Max. torque 43 kgf•m), 3.5-liter gasoline turbo (Max. power 380 hp, Max. torque 54 kgf•m), and 2.2-liter diesel (Max. power 210 hp, Max. torque 45 kgf•m). All three offer a refined yet dynamic driving experience with superb responsiveness.
Refinement of a true luxury sedan
The torque converter in all three engines is equipped with a centrifugal pendulum absorber and all doors are fitted with soundproof glass as standard to keep the cabin quiet and refined as expected from a true high-end sedan.
“GENESIS didn’t just upgrade the engines, though. The company has made the car substantially lighter, in part due to the additional use of aluminum. Comparing the current lightest V6 to the new four-cylinder, the car weighs over 250 pounds less. (……) A turbocharged 3.5-liter V6 making 375 hp, making it more powerful and torqueier than the current turbo 3.3-liter V6.” – Autoblog, automotive media
Setting a new benchmark on safety
The new vehicle platform boasts 6% improvement in tensile strength thanks to the increased use of advanced high-strength steel at 42%. The All-new GENESIS G80 is also the 1st GENESIS model equipped with Multi-Collision Brakes which automatically applies the brakes without driver input after a collision to avoid subsequent crashes and Pre-active Safety Seat which adjusts the front passenger seat to reduce injury when the emergency brakes are applied.
State-of-the-art intelligent driver assist system for comfortable driving
The All-new GENESIS G80 is equipped with intelligent driver assist features including the 2nd generation Highway Driving Assist, and Smart-cruise Control, which intelligently adapts to the driver’s style and is linked to the navigation system for greater safety and comfort.
Improving driver convenience, infotainment system
The 14.5-inch screen acts as a hub for the infotainment system with advanced features such as augmented reality navigation, which overlays the directions onto the video. The driver can also access GENESIS quick guide which explains the G80’s features. GENESIS Carpay also makes payment possible without a credit card for added convenience.
Unique experiences only possible in The All-new GENESIS G80
The All-new GENESIS G80 provides a fun and refreshing driving experience with features such as Ergo Motion seat, which uses seven air pockets to find the optimal driver position, Lexicon sound system which generates a rich and dynamic sound and GENESIS Digital Key which enables remote start and door control.
“On the whole, we think the new G80 looks ace and represents a real improvement over the previous-generation car. (…) We look forward to (…) see for ourselves if the style and specs are backed up by the same substance that won the G70 our 2019 Car of the Year award.” – Motor Trend, American automobile magazine
Text by. Byeol-nim Jung