About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world’s SUV sectors, with 80 per cent of this model range exported to over 100 countries.
About Special Vehicle Operations
Special Vehicle Operations is a specialist team of Jaguar and Land Rover designers, engineers and technicians dedicated to amplifying the performance, luxury and capability attributes of Jaguar and Land Rover vehicles:
- SV – Designs, engineers and produces high specification SV-branded Jaguars and Land Rovers, amplifying key characteristics including performance and luxury
- Vehicle Personalisation – Undertakes bespoke commissions, one-off vehicles and is responsible for Jaguar Land Rover’s vehicle accessories and Premium Palette paint
- Classic – The official source of authentic cars, expert services, genuine parts and unforgettable experiences for classic Jaguar and Land Rover enthusiasts worldwide
- Bowler Motors – Derbyshire-based manufacturer of all-terrain performance cars and rally raid vehicles
Bowler’s motorsport heritage
1985 Drew Bowler begins making and selling competitive safari and trials cars from his home in Derbyshire
1991 Drew Bowler wins ARC National Comp Safari
2000 Bowler first competes in world-famous Dakar Rally in Africa, and races in central Europe
2004 Bowler vehicle wins British Hill Rally Championship
2005 Bowler’s largest ever Dakar entry means it’s the second largest factory team, and has highest finisher rate
2006 Bowler vehicles win both the British Baja National Championship and the French Baja
2012 Bowler agrees formal brand partnership with Land Rover across sponsorship, marketing and engineering
2014 Defender Challenge launched to prepare competitors for Dakar. Bowler moves into new production facility
2016 CSP platform development begins. Company founder Drew Bowler sadly passes away in November
2018 Bowler vehicles claim first, second and fourth overall on Tuareg Rallye. Military CSP concept debuts
2019 Jaguar Land Rover acquires Bowler, adding the business to its Special Vehicle Operations division
Bowler CSP (Cross-Sector Platform)
Bowler’s Finite Element Analysis (FEA)-optimised Cross Sector Platform (also known as CSP) incorporates the strength and lightness of monocoque construction, the simplicity of ladder-frame construction, with the versatility of spaceframe construction. The CSP design and manufacturing concept uses simple construction methods and materials to produce bespoke ultimately variable platforms with simple tooling – producing a lightweight, robust and easily repairable structure. Many common chassis components use readily available structural steels.