Developed under the ideal of the Japanese term “I-Fu-Do-Do”, which means authentic and majestic, the all-new OUTLANDER demonstrates strength and quality from the inside out. The exterior design is refined, with a powerful and proud front end with new generation Dynamic Shield design concept. The complete transformation from dimensions to exterior styling previews the design direction for the future MITSUBISHI MOTORS’ models.
“The OUTLANDER is an iconic SUV for the company, so when we developed the next generation model, we took inspirations from our rich SUV heritage to realize a bold and confident styling with a solid stance that excites our customers,” said Seiji Watanabe, Division General Manager of Design (Head of Design), MMC. “The all-new OUTLANDER is the first model epitomizing the new generation of Mitsubishi design and the frontrunner of our design strategy.”
The all-new OUTLANDER launch will be livestreamed in February 2021; more information on the launch will be made available after the new year.
About MITSUBISHI MOTORS
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles.
Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
About Mitsubishi Motors North America, Inc.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2019 marked the brand’s seventh consecutive year of sales growth, and MMNA was the top-ranked Japanese brand in the J.D. Power 2020 Initial Quality Study, ranking sixth overall and experiencing the greatest year-over-year improvement of any brand.
Located in Franklin, Tennessee, MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.
For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (615) 257-2698 or visit media.mitsubishicars.com.
Contacts
Jeremy Barnes
Senior Director, Communications and Events
[email protected]
Mobile: 714-296-1402
Lauren Ryan
Manager, Communications and Events
[email protected]
Mobile: 404-862-8286
SOURCE Mitsubishi Motors North America, Inc.
