The Genesis brand’s urban luxury SUV, the GV70, has been unveiled. What kind of charm does the GV70 possess to make our lives better?
People often long for new stories; experiencing something unfamiliar or things that could be new challenges and adventures. There is an interesting story that could fill our lives with vivid memories. This is the story of Genesis’ second and urban luxury SUV, GV70.
Every time, Genesis redefined the value of a 21st-century luxury car brand with a new story. The protagonist and narrative were different, but the core of the story was the same; such as a unique philosophy that focuses on dynamic and elegant design, a luxury lifestyle brand that could make every moment of our lives valuable and optimistic.
The journey of Genesis became clearer every time it faced new challenges and made results one by one. And now, with the advent of the new GV70, the story of Genesis is facing a new chapter; its design has been expanded to urban luxury SUVs emphasizing dynamic spirit.
The unique style of the GV70 can be found in the details of the double-row quad lamps lined up with the crest grille. Unlike other cars, you can see that the long hood slightly covers the headlamps to create a contour line like a human eyebrow, which is a creative feature that adds a strong effect to the front that determines the first impression of the GV70. This is where we can be sure that the true value of luxury starts from small details.
It is the predecessor of the GV80, but the purpose of the GV70 is a bit different. GV80 is aiming for a relaxed family SUV that focuses on the life of the family, whereas the GV70 is created for customers who value individuality and have distinct characters – and this is realized through the sleek and dynamic coupe style. Starting from the front, the double-row quad lamp runs through a dynamic-shaped vehicle, all the way to the rear. With this, the design becomes the signature of Genesis and at the same time exudes the strong character of GV70.
The smooth line of the roof that runs gently toward the back and the muscular body that bulges over the rear wheels are elements that add refinement to the strong presence of the GV70. Genesis’ distinctive Parabolic character line and C-pillar chrome garnish emphasize the dynamic style of the sleek body. In addition, the GV70’s unique design was completed by the small details of the bumper, such as the vertical crest muffler tip and the G-matrix pattern decoration.
The unique sensibility of GV70 stands out as soon as you open the door. The driver-oriented atmosphere from the center console and the air vents that stretches to the door along the chrome line of the dashboard create a spacious and secured-looking cabin. The unique feature of the GV70 is further emphasized through the oval-shaped design elements inspired by the wings of airplanes to add a dynamic spirit to the peaceful cabin space.
The Shift-by-wire (SBW) transmission, which is exquisitely crafted like a beautiful jewel and stands out with a sparkling glamour, becomes an eye-catching element in the elegant cabin. When the night falls, the SBW and oval ornaments shine softly with the indoor mood light. It’s the moment when sitting in the driver’s seat turns into a luxurious experience. The convenient dial-type controller is also the first feature applied to the GV70.
Surrounded by luxurious materials and a cozy atmosphere, the special experience begins from the moment you sit behind the wheel and start the engine. No one knows how far the road stretches along the city skyline. Without knowing where to go, gently push the accelerator pedal. The 3.5 turbo six-cylinder gasoline engine lets you know it’s ready to work tirelessly, with a smooth rotation.
The GV70 runs beautifully as much as its sleek appearance. In the city center, it feels cozy enough to enjoy a comfortable ride like a sedan. The bustling noise of the city center and the other cars near you is almost completely blocked. It shows you what ‘driver-centered’ truly means.
GV70 is not just for driving in the city. When running on a wide road, it reveals its true value; dynamic, graceful, soft, and intense characters are all contained within the GV70. This means that you can explore any unknown territory, whenever you want.
It may be quite difficult not to give up easily, to constantly challenge and explore, even if the road ahead looks bumpy. But this is when we need luxury brand cars; to find values. And it would be even more so if it is Genesis that pursues modern luxury.
In order to properly enjoy the values and experiences that luxury brands offer, we must have a proper attitude; the courage to create our own path with confidence, even if it is different from others, just like successful people always move forward for a better future. You could be the one that suits the Genesis GV70.
Photography by Choi Dae-Il, Kim Beom-seok