Dacia has unveiled a new SUV and announced the creation of the Dacia-Lada business unit
by Simonluca Pini
Dacia has unveiled a new SUV and announced the creation of the Dacia-Lada business unit
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Dacia Bigster Concept. This is the name of the new SUV unveiled by Dacia on the occasion of the presentation of the Renaulution strategic plan presented by the Renault Group. 4.60 meters long and characterized by strong lines, the new Dacia will enter the C-Suv segment with a decidedly competitive price. Characterized by details such as the systematic use of raw recycled plastic for the external protective moldings, the new Bigster will also be combined with electrified engines. The most awaited novelty, however, comes with the birth of the new Dacia-Lada business unit, created to make the most of the modular CMF-B platform, strengthen the effectiveness and further increase the quality, competitiveness and attractiveness of the products.
Dacia Lada, the new reality of the Renault Group
Known for the simplicity of its distribution model, Dacia is present in 44 countries, with over 7 million vehicles sold and commercial successes such as the Duster or the Sandero. What will change in the next 5 years? You will have a sober and rigorous design to cost approach in product development; the creation of a dedicated Dacia-Lada Business Unit, supported by a global automotive group, especially in terms of technologies, to increase the potential in terms of synergies and carry-over. Use by Dacia and Lada of the Cmf-B platform of the Alliance, extremely flexible, which will allow to switch from 4 platforms to 1 and from 18 body types to 11. Vehicles based on this platform will be equipped with alternative or hybrid energy, thus ensuring compliance with evolving regulations. The Dacia range will become even more competitive, expanded and modernized with the launch in 2021 of the New Sandero and Logan, but also of Spring, a 100% electric city car and finally of 3 new models by 2025.
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