There’s a saying in the West Midlands that when Jaguar Land Rover sneezes, the region catches a cold.
Plans to build an electric version of the flagship XJ saloon at Castle Bromwich and make the plant a centre for electrification have been delayed by the pandemic and poor sales.
JLR’s real problem remains scale, and maybe the reason behind the delay is something even bolder that could address a structural problem: linking up with another company to create a player with the scale to compete.