@VW Group: Spectacular world premiere of || the new ID.4 GTX002943

The new ID.4 GTX demonstrated its impressive dynamics and sportiness at its world premiere in Berlin, which was held in a hangar at the former Tempelhof Airport. The centrepiece of the event was a 525 square metre ramp with a gradient of 37.5%, which the ID.4 GTX climbed with no problems at all, thanks to its dual-motor all-wheel drive. The ramp served as the stage for a mixed reality (XR) installation.

World premiere of the new ID.4 GTX: Ralf Brandstätter, Thomas Ulbrich, Klaus Zellmer and Jozef Kabaň

The first GTX in the ID. family was introduced as part of an extraordinary real-time spectacular. A game engine and tracking system that covered the entire hangar space transformed the physical ramp became a window into a virtual world. In the mixed reality performance the boundaries between reality and virtual fantasy disappeared.

High-performance real-time graphics and storytelling were combined with sculptural architecture to create a trend-setting production. From the camera’s perspective, the ramp became an infinite space.

Volkswagen CEO Ralf Brandstätter presents the most emotional member of the ID. family

Twelve full-HD projectors were used for this technique, which is known as “projection mapping”, while the vehicle and camera crane tracking was provided through 32 infrared cameras. The contents were then played back using the 3D real-time graphics system of the Unreal Engine, which is also used for video game development.

The ID.4 GTX will be launched in Europe in summer 2021. In Germany, it will start at an entry-level price of 50,415 euros, with customers being able to apply for a (net) grant of 7,500 euros.

Short clip of the world premiere: https://youtu.be/nKN42lnlAeM

Short clip of the world premiere