1 Jun 2021
- McLaren Automotive and the LEGO Group have joined forces to create the new LEGO® Speed Champions McLaren Elva
- Stunning replica of one of the world’s most exclusive open-top speedsters
- 263-piece playset complete with minifigure inspired by McLaren Automotive’s Principal Development Engineer for Ultimate Series, Rachel Brown
- Launches globally on LEGO.com, LEGO stores and other retailers on June 1, 2021
Pulling into the LEGO® McLaren garage today is the newest collaboration between the luxury supercar maker and iconic play company: the LEGO Speed Champions McLaren Elva.
Inspired by the lightest and most innovative McLaren supercar yet, this thrilling new set gives children and car enthusiasts alike the chance to collect, build and explore one of the world’s most exclusive open top speedsters.
Designed for unparalleled driver engagement and ultimate driving enjoyment, the McLaren Elva has no roof, windscreen or windows, making for an unforgettable driving experience. The McLaren Elva’s Active Air Management System (AAMS), uses clever aerodynamics to control the air, creating a ‘bubble’ around the occupants and sheltering them from the oncoming wind.
Just like the real thing, the 263-piece LEGO set comes with a wide chassis, incorporating the two-seat open cockpit, and authentic detailing including the AAMS vents that make the Elva so innovative and unique.
The LEGO Speed Champions McLaren Elva measures over 1.5in. (4cm) high, 6in. (16cm) long and 3in. (7cm) wide. Stunning from every angle, the detailed replica delivers an exciting building experience, perfect for display or super-aerodynamic driving action.
The LEGO Speed Champions McLaren Elva also comes with a McLaren driver minifigure, complete with race suit, helmet and wrench, inspired by McLaren Automotive’s Principal Development Engineer for Ultimate Series, Rachel Brown.
Rachel has worked on incredible vehicle projects like the McLaren Senna GTR, and also supported the design and creation of the LEGO Technic™ McLaren Senna GTR released in January this year.
Her role follows McLaren Ultimate Series models, including the Elva, all the way from concept to production and managing elements such as track and aerodynamic wind tunnel testing.
“It is amazing to have witnessed the Elva go from a boundary pushing concept drawing all the way to final vehicle production. It feels even more special now to see all of that hard work transformed into the LEGO Speed Champions Elva model for us to share with children and fans across the world.
“Ever since I was a child I have dreamed of driving and testing cars and I still can’t believe that it’s a part of my job. I hope that it inspires other young people to follow their passions and pursue careers in the automotive or design and engineering industries. There are so many incredible opportunities.’’
Rachel Brown, Principle Development Engineer – Ultimate Series, McLaren Automotive
Fans aged seven and above can explore the makeup of the real-life Elva as they build, before showing it off or putting it to the test against other toy cars from the Speed Champions range – including the McLaren Senna.
“As a forward-thinking luxury brand, it is important to us at McLaren Automotive that who we work with reflects and echoes our passion for innovation and technology and also the value that we place around inspiring future generations through great design. This is why the collaboration between McLaren and the LEGO Group is such a natural fit, with both brands using creativity and learning to inspire and develop the builders and engineers of tomorrow.”
Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive
“With LEGO Speed Champions, we hope to bring LEGO fans of all ages closer to the car of their dreams and encourage them to believe they can be whatever they want to be, just like Rachel has. That’s why it’s been such a privilege to work with McLaren to create a LEGO version of the Elva. We worked closely with the McLaren team from conception of the idea when the real Elva was still in early development, all the way through the design process.
“As the first Speedster in the LEGO Speed Champions collection, we worked closely with the McLaren team, receiving initial sketches and early digital renders of the car, that helped us create a completely unique building experience.”
Chris Stamp, Design Manager, LEGO Speed Champions
United by a shared ethos of engineering excellence and pioneering design, McLaren Automotive and the LEGO Group have a history of collaborations including iconic supercars such as the McLaren P1™, the 720S, McLaren Senna and the McLaren Senna GTR.
The new LEGO® Speed Champions McLaren Elva will be available from June 2021 from LEGO.com, LEGO stores, other retailers globally with an RRP of £17.99.
______________
Ends
Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 85 retailers in 40 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT would be engineering, confirming this next Ultimate Series car as the Speedtail in 2018.
2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.
Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.
The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first process and will spearhead the brand’s electrified future.
McLaren Automotive also chooses to partner with like-minded world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Dell Technologies, Gulf, Pirelli, Richard Mille and Tumi.
McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied.
Further information:
Piers Scott
Global Director of PR & Marketing | McLaren Automotive Limited
Phone:+44 (0) 1483 241380
Mobile: +44 (0) 7387548837
Email: piers.scott@mclaren.com
Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7717 450469
Email: daniel.golding@mclaren.com
Paul Chadderton
Global Head of PR | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com
Hunter Skipworth
Global Digital PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052
E-mail: hunter.skipworth@mclaren.com
Charlotte Jatana
Social Media Executive | McLaren Automotive Limited
Mobile: +44 (0) 7468 715 904
E-mail: charlotte.jatana@mclaren.com
Kevin Ritson
Press Officer | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7979 546018
E-mail: kevin.ritson@mclaren.com
Chloe-Elise Bradford
PR Executive | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 363479
E-mail: chloe-elise.bradford@mclaren.com
Roger Ormisher
Vice President, Communications & PR | McLaren Automotive, The Americas
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com
Laura Conrad
Public Relations Manager | McLaren Automotive, The Americas
Phone: +1(765)517-2186
Email: laura.conrad@mclaren.com
Lauren Dowdy
Press Officer– North America | McLaren Automotive, The Americas
Phone: +44 (0) 1483 241453
Mobile: +44 (0) 7818 537845
Email: lauren.dowdy@mclaren.com
Amel Boubaaya
Head of PR – Europe, Middle East and Africa | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com
Valentina Pichler
European Press Officer | McLaren Automotive Limited
Mobile: +44 (0) 7717 527991
Email: valentina.pichler@mclaren.com
Adam Gron
Regional PR & Marketing Manager – Middle East and Africa | McLaren Automotive Limited
Mobile: +973 (0) 66 398339
Email: adam.gron@mclaren.com
Sunny Zhang
PR Communications Director – China | McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: sunny.zhang@mclaren.com
Gracia Yap
PR Manager – Asia Pacific | McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email: gracia.yap@mclaren.com
Mihoko Negishi
PR Manager – Japan | McLaren Automotive Asia Pte Ltd
Mobile +81 (3) 6675 4313
Email: mihoko.negishi@mclaren.com
Media website: cars.mclaren.press
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
You Tube: www.youtube.com/mclarenautomotivetv