Emiliano Ponzi designs the new special edition of the famous notebook for Lamborghini
Sant’Agata Bolognese/Milan, 3 June 2021 – Automobili Lamborghini and Moleskine have commissioned Emiliano Ponzi to create a cover illustration and interior design for the 2021 notebook, bringing to life a new and exciting Special Edition. This follows years of collaboration that spawned many customizations of the famous notebook, both for the annual edition and for a number of Lamborghini events.
Artist Emiliano Ponzi, one of the finest illustrators of his generation, expresses himself with bold, textured artwork that employs repetition, a judicious use of line, strong graphic compositions, and the use of conceptual metaphors to define and communicate a theme. His illustrations are featured in distinguished publications, books, newspapers and world-renowned advertisements for clients such as The New York Times, Le Monde, The New Yorker, Louis Vuitton, MoMA NY, Cartier and Der Spiegel.
The collaboration between Automobili Lamborghini and Moleskine arose from a careful evaluation of the graphic approach, staying consistent with the brands’ values both in terms of the evocative design projects and prestige at international level. Emiliano Ponzi’s graphic style perfectly reflects these characteristics.
The narrative crafted by the artist tells us about a journey with a Lamborghini Huracán EVO that starts in an urban context, meanders through a naturalistic setting, and culminates at sunset with the illustration that we see on the cover.
This creative endeavor aims to highlight the poetic, metaphysical aspect of the dreams and emotions associated with driving, owning and being accompanied by a Lamborghini, giving a logical order to a unique story. The Lamborghini provides the color in both dream journeys and real ones, in the context of open spaces and urban settings.
The Moleskine notebook for Automobili Lamborghini, Special Edition 2021, will be available from June at Lamborghini dealers, the boutique in Sant’Agata Bolognese, and the e-commerce channel Lamborghinistore.com